Online Banking System in Sri Lanka
Added on 2019-09-30
5 Pages2632 Words218 Views
Building trust, perception and confidence in online banking in Sri LankaIntroduction 300Technology advancement has potentially confronted the banking sector as a primary economic factor that impacts the growth of the company and economic condition of the country. There is fierce competition that decides the acceptance level of banking by customers in order to compare the demandand supply components in the banking industry. While there are further challenges that seem to have animpact towards the economic downturn and this is in response towards the concern that the banking sector takes into consideration. Consumers perception, trust and confidence are the major factors that impact the online banking system in Sri Lanka. Due to advanced technology and latest communication tools used by the banks, consumers have trust and confidence with the banking industry. Internet banking seems to be a phenomenon while there are pre requisite factors that the banking sector deals along so as to envision the mode of strategies for future banking. Service quality is the determinant that tends to decide the success of e commerce and electronic commerce system. In today’s world, the banking sector has accounted as a significant level of improvement for economic condition. There are productive measures that are taken by banking industryand by governments so as to sell the products and service to the customers in an economic way. There are top priorities that are made by customers in order to sustain in the market. Customer attraction is not only the goal of banking, but to gain trust, confidence and know the perception of customers is an important way to have banking sector at the top. Important services are to be provided by Sri Lankan banking sector so that customer feel an ease to coordinate their online transactions. The massive competition in Sri Lanka has simplified the level of persuading for customers. The research is about the factors that affect the online banking success. Research aims, objectives and Research question 600 The research aims at finding out the factors that impact the online banking. The major elements of the research are been considered with the online banking opportunity. The purpose of the research is to investigate the major factors that majorly affect the customer confidence in order to use online banking. Research objectives need to be considered with the customersatisfaction rate. The factors like trust and confidence are the main aims that online banking has to gain so as to have growth in the banking sector through an online banking opportunity. Customer confidence is the main think that can be perceived with the major element for gaining trust for the company. With the customer confidence and trust factors, online banking sector in Sri Lanka can be improved. Customers need confidence for the services and the security that banks can give so as to use the e banking opportunity. While banking sector should give a proper explanation regarding the use of e banking and its advantages and benefits that can be provided by the banking sector. Customer confidence has to be created for the benevolence effects that the banking sector can give with
confidence and willingness. These are the objectives of the research in order to gain confidence about the e banking service provided by Sri Lankan banking sector. Research questions have the main purpose to fill that seems what are the factors that affect online banking in Sri Lanka banking industry? Does these factor affect the banking sector and improve the economic condition of Sri Lanka?These factors are mentioned in order to have a major tendency of growth in the banking sector. Appropriate things should be considered within the research in order to gain confidence, trust and positive response of banking sector. While these factors affect the perceived benevolence and perceivedcapability of the business in order to have the banking sector use the latest and advanced technology in the country. Sri Lanka needs its banking industry to grow while it is important that e banking is an important criterion so as to improve the economic condition as major transactions are based on the individual willingness. Literature review 2800Globalization has made the banking sector to be strong enough for improving the services that is given to customers in order to attempt the growth of the sector. While there are attempts made to consider the banking sector and provide a reliable principles that form the trust to the customers. Electronic banking may be difficult to be accepted by the customers as trust and confidence is needed for engaginginto e commerce. Banking sector should provide these initiatives in order to engage while gaining trust and confidence of customers. The principles and conclusion for online banking is to deal with more and more studies for electronic commerce acceptance and enage with the banking process to solve the demands of the customers. There are results in which the pre requisites sugges that the confidence of e banking can be built with the electronic banking services. Confidence with the banking sector is generated with the multi dimensional approach that the bnaks can provide. The baking sector has ability to proceed with the benevolence and the integrated approach so as to raise the pre requisites that are important in online banking. There is a study in which the primary factors are been engaged such as electronic sellers willingness, electronic seller’s ability so as to deliver the service to the customers and policies to be framed so as to help customers engage with the personal information while making this as a confidential agreement with the banks and not engaging with the websites and other sources. This will help customer to gain interst and customer perception would tend to increase with the confidence in the online banking sector. A survey has a major consideration which was conducted so as to make the stressing of impact of online banking. The medium of electronic banking has pointed out the factors in which the internet marketer and the reliability factors are considered. These are the mediums that seem to have an impact towards the banking sector. The factors such as medium of shopping, infrastructural confidence and others were highlighted in the research. With the reliability of the companies and banking sector themes, the size effects the level of perception and the trust of the consumers. The account factors are generally been ignored with the quality of services.
End of preview
Want to access all the pages? Upload your documents or become a member.
Related Documents
Building Trust, Perception and Confidence in Online Banking in Sri Lankalg...
|18
|6968
|241
Online Banking in Sri Lanka Assignmentlg...
|21
|7696
|356
Factor that Impacts the Growth of the Companylg...
|22
|7885
|182
Department of Commerce and Financial Management Assignment 2022lg...
|20
|7563
|20
Solution Business and Business Environment Assignmentlg...
|11
|2918
|213
Report on Daraz E-Commerce Retailerlg...
|7
|1459
|276