Building Trust, Perception and Confidence in Online Banking in Sri Lanka
18 Pages6968 Words241 Views
About This Document
This research aims to investigate the factors that impact the customer confidence in order to use online banking in Sri Lanka. The research questions focus on the factors that affect online banking in Sri Lanka banking industry and how these factors affect the banking sector and improve the economic condition of Sri Lanka. The literature review highlights the importance of service quality, trust, confidence, safety, security, and convenience in online banking. The study emphasizes the need for the banking sector to provide reliable principles that form trust with customers and engage with the e-commerce activities of the business. The research concludes that building trust, perception, and confidence in online banking is crucial for the growth of the banking sector and the economic condition of Sri Lanka.