Buisness Growth of Amazon : Case Study

CASE STUDY OF
AMAZON
CASE STUDY OF AMAZON 1 | P a g e
[COMPANY NAME] | [Company address]
STUDENT DETAILS
2020

CASE STUDY OF AMAZON 2 | P a g e
Table of Contents
1. Company Introduction...........................................................................................................2
2. Brief History of the Organisation...........................................................................................2
3. Business Model of Amazon...................................................................................................6
4. References..............................................................................................................................8

CASE STUDY OF AMAZON 3 | P a g e
1. Company Introduction
Amazon is a multinational e-retailer based in Seattle, Washington. The organisation
was founded in July 1994 by Jeff Bezos, initially as an online marketplace for books and later
expanded to selling electronics, apparels, furniture, software and other accessories. Amazon
conducts its business operations with a focus on satisfying the customer needs and
requirements rather than focusing on competitive factors within the industry, enforcing
innovative practices within the organisation, achieving the operational excellence and
forming long-term development plans (Amazon.com, 2019).
2. Brief History of the Organisation
Amazon is among the largest online marketplace in the world. The journey of being a
competitor within the e-commerce industry started in 1994, where it was operated in garage
in Bellevue, Washington. Initially, Amazon was an online bookstore and cater they were
focused on fulfilling the orders themselves. Jeff Bezos wanted to expand its business and to
establish it as an online community for the retailers. The company offered its first IPO on
May, 15 1997, and listed itself on NASDAQ as AMZN (Palmer, 2017).
After getting itself listed on the stock market, Amazon focused on diversifying its
business and added movies and music and launched its International websites, which were
proved successful for the Amazon. By 1999, Amazon started targeting the market of
consumer goods by adding consumer electronics, toys, software, games and other items
within its portfolio. Later Amazon focused on adding compatible features to its websites
which helped the customers in sorting their search results and easily find the product that they
are searching for (Hall, 2012).