Digital Business Management and Emerging Technology - A Case Study on Burberry

Digital Business
Management and Emerging
Technology

Table of Content
• Introduction
• Identifying the E-business model and discussing approaches
• Identifying competitive strategy and digital business strategy and recommendations
• Identifying their digital marketing strategies
• Discussing the customer traffic data
• Identifying the company’s e-CRM and social network channels
• Analysing the cyber security measures the company
• Conclusion
• References

Introduction
• Digitalisation is the process to implement new
structure in the workplace. The main focus is to
heavily invest in the technology in order to achieve
great results in the future. Burberry is the British
Luxury fashion house. It is headquartered in
London England the organisation distributes new
products and services to the consumers.

Identifying the E-business model and
discussing approaches
• Burberry uses the B2C model it helps them to
provide the products to the consumers at a rapid
pace. The Business to consumer model help them to
expand their business in various regions. The
customers can also buy the products form multiple
stores and outlets. On the other hand, the
organisation use the digital platforms which
includes amazon etc. They directly sell their
products to the consumers.