Digital Business Management and Emerging Technologies Digital report

Digital Business Management
and Emerging Technologies
Digital report

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
1. E- business model website pursues and considering E — business approaches for specific
strengths and weaknesses of the website.....................................................................................3
2. Identifying the competitive strategy and digital business strategy by company followed by
recommendations.........................................................................................................................4
3. Identifying digital marketing strategies and providing recommendations..............................4
4. Discussion of customer traffic data with the recommendation with clear justifications.........5
5. E — CRM and social network channels of the company linked with website and providing
recommendations.........................................................................................................................6
6. Identification of cyber security measures and discussing e — business ethics with
recommendations.........................................................................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................1

INTRODUCTION
Digital business refers to the business process which involves applying the technology for
providing the goods and services according to the demand of the customers (Luz Martín‐Peña,
and et.al., 2018).
Thus, the presentation will analyse that how Tommy Hilfiger will be using the M —
Commerce technology while promoting its products and services through mobile app. The
company will explain how it will use the competitive strategy and digital marketing strategy.
Web marketing intelligence platform will be used by discussing the customer traffic data and
providing the recommendations. Company's e — CRM and social networking channels will be
addressed at large scale. Cyber security measures will be addressed with e — business ethics to
be taken into consideration at large scale.
MAIN BODY
1. E- business model website pursues and considering E — business approaches for specific
strengths and weaknesses of the website
The E- business model which is followed by the Tommy Hilfiger is Digital Wholesale Facility
Model which means selling to the competitors. This is the model which helps in addressing to
the aspects of how the company is taking its scale of business at higher level. The company is
mainly focusing on the technology and data which helps in keeping with the aspects of growth
and development at large scale (Saura and et.al., 2019). Tommy Hilfiger has also framed the See
Now, Buy Now Model. This model has increased its digital presence in one year with major
investment. With the help of this model, the company addresses the most positive aspects of how
the company is growing its scale of business in appropriate manner.
The strengths Tommy Hilfiger is that it helps in providing the products and services of
both men and women section available on the website. The weakness which has been identified
of the Tommy Hilfiger website is that the operation of the website is not very appropriate and
proper (Kwilinski and et.al., 2019). This helps in addressing aspects as to how the website should
be presentable of Tommy Hilfiger. E — business model helps in addressing the aspects of how
the online businesses are workable at large scale in significant manner.