Marketing Mix and Ansoff's Growth Matrix for Burberry

INTRODUCTION TO
MARKETING

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY ..................................................................................................................................3
Marketing and marketing mix of the company............................................................................3
Marketing mix of burberry and considerations of the mix..........................................................3
Ways of marketing for holding its position in the market and swot analysis of Burberry..........4
Ansoff’s growth matrix................................................................................................................5
Ansoff's matrix for increasing and improving the performance and growth...............................5
An organization can use digital marketing to improve its performance and growth...................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................1

INTRODUCTION
The main aim of the marketing is to bring higher customer satisfaction of the consumer.
Marketing is process of understanding the needs of the customers, dilvering of products and
exchanging offering of the products.
The current report will be based on Burberry luxury, which falls under the category of
leading international fashion brand in UK (M&S., 2022). It deals in ready to deliver designs and
products that includes trench coats, leather goods, eyewear, footwear etc.
The report discusses the marketing mix of the company, the way it helps in ever-
increasing and improving the growth of the firm. The swot analysis of the company for
understanding the company and improving its brand image of the company. It further discusses
the use of ansoff's matrix for the growth.
MAIN BODY
Marketing and marketing mix of the company
Marketing refers to the significant activities that an firm needs to undertake for increasing
its market share and it is the process of buying and selling of the goods and services in the
competitive market (Thabit, and Raewf, 2018). Marketing of the products consists of the
advertising, delivering products to the customers and other retailers of the company. Marketing
helps in spreading awareness about the existence of the products and services in the market.
Marketing mix of burberry and considerations of the mix
Marketing mix of the company refers to the strategic plan used by the company for
increasing its sells and increasing the brand value of the firm (Kareh, 2018). These are pursued
by the firm to achieve its targeted goals and objective of the firm. For considering the 7ps of the
marketing mix , the marketing mix of Burberry is defined as follow;
Product mix
Burberry is the luxurious fashion brand across the world. The products in which it deals
in cloths, sunglasses, accessories, beauty products that are available for men, women and kids as
well.
Price mix
The pricing strategies used by the Burberry is premium pricing strategy. Under this
strategy company charges high price from its customers.
Place mix