Burger Spice: Sustainable Business Plan for Fast Food Outlet

This presentation discusses the sustainable business plan of Burger Spice, a fast food outlet dealing in burgers with over 100+ categories and headquartered in London. It covers their motivation, feasibility studies, potential market opportunities, and more. The presentation also includes a SWOT analysis and Porter's Five Forces analysis of the industry.

ENTERPRISE AND
ENTREPRENEURSHIP

TABLE OF CONTENT
INTRODUCTION
MAIN BODY
Overview of the organization
Motivation for the choice of the firm
Process while getting engaged in the business
Feasibility studies conducted
Details/Services of product
Potential market opportunities
Attractiveness of the industry
CONCLUSION

INTRODUCTION
• Enterprise can be said as the business body that works or run for profit purpose in the cut throat market whereas the entrepreneurship means the activities that are
being used in business, to run or to establish business, risk is the main element of entrepreneurship, this presentation will discuss about the sustainable business plan
of the organization named as BURGER SPICE.

Overview of the organization
• BURGER SPICE is the Fastfood outlet mostly dealing in burgers, the burgers that the outlet sells have over 100+ categories, and have taste of spices originated from
the Asian countries, it has 14+ outlets in towns and cities of United Kingdom and have it’s headquarters in London, they seek every opportunity to expand their
business currently they are trying to expand the business in new nation and for that they need some investment.

Motivation for the choice of the firm
• Many restaurants have burgers but not everyone have the big categories in the field of burger, what they sell to consumers are mostly cheese burger, but there are so
many kinds of burger can be made by using the taste preference of the consumer, some prefer spicy, healthy or some prefer to have normal baked but these kinds are
not available in any of the restaurant, so it made the owner motivated towards opening the burger making restaurant outlets as the owner was also a big burger fan
and wanted the whole world to taste the real taste of burgers.

Process while getting engaged in the business
• For starting the business of different burgers outlet the owner has conducted so many surveys and have followed the rules of the brainstorming which was being
studied and made by the owner’s team, these rules are as follows:-
• Creation of hygienic and safe supportive place for the customers
• Taking up reviews from the customers
• Encouraging ideas given by everyone

Feasibility studies conducted
STRENGTH;
 Tasty food
 Innovations through technology
 Taste according to nationality
 Improved quality
 Improved health protocol
WEAKNESS:
 Doesn't sell the franchise to everyone
 Interruption in supply chain
 Negative publicity
OPPORTUNITIES:
 Value meals
 Innovation in products
 International expansion
 Mobile ordering
THREAT:
 Tighter regulations
 Uncertainty in economics
 New age trends
 Risky investments

Details/Services of product
• The organizations have a range of burgers with different categories, providing the customer variety according to their needs and preference the difference is that this
organization makes the burger the way the consumer wants, there is delivery services also offered by the organization which is made by the personal application of
the firm, there is also a innovative idea used by the organization is that they provide the burger as an party pack just by calling and the delivery boy delivers the
product at the preferred location.

Potential market opportunities
• Marketing mix of the burger spice:-
• Marketing mix includes the 4P’s analysis of the firm, all these P’s are as follows:-
• Product strategy: - when the Burger spice opened their first outlet in London, they don’t have variety of products at that time, but by the months they have changed
themselves according to the consumer needs also the firm understood that the cost effectiveness is very necessary and valuing consumer is too.
• Pricing strategy :- The burger spice gives a price line that is affordable to middle class and lower middle class society, while following up the price strategy they
follow some these points :- determination of targeted price, identifying the demand, estimation cost and selecting price methods
• Place strategy :- Burger spice only sells the franchise to those people who establish the firm outlet near the high population that the mostly organization targets, they
took a place where the set up is environment friendly and best for children's to have fun.
• Promotion strategy :- Burger spice always works hard to maintain it’s marketing strategy that’s the reason that the major part of the earning of Burger Spice goes for
marketing

Attractiveness of the industry
• PORTER’S FIVE FORCES
• Competitive Rivalry :- The rivalry is very strong in this business as the competition is increasing in the fast food restaurant business day by day as the burger spice
want itself to expand thus it will be having a huge competition with the valuable brands that are already running this business example- burger king.
• Threat of new entrants :- There is a moderate threats of new entrants in the market as everyone cana open the restaurants and can serve the best taste according to
them, this entry of new entrants may affect the organisation in small towns
• Bargaining Power of Buyers:
• The customers may have a strong power of bargaining as the switching costs to other brand may be lower in the industry due to a lot of options for them. There may
be availability of large number of substitutes and a lot of people who may give a tough competition to the business in the industry.

VISION
• The company focuses on becoming the most successful QSR business and expand its services throughout the world by becoming the number one choice of the
customers and developing a franchise system and deliver the best customizable burgers to its customers.

CONCLUSION
• This presentation have discussed about the positive negative facts of the burger spice in the market also it has shown the strength weakness opportunities and threats
of the business, this has also given the overview of what the business does and mainly about their main products.

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