Global Economies and International Markets

Global Economies and
International Markets

Table of Contents
INTRODUCTION...........................................................................................................................3
Background of the research.........................................................................................................3
Company overview......................................................................................................................3
Overall coherence/justification....................................................................................................3
Rationale of the study..................................................................................................................4
LITERATURE REVIEW................................................................................................................5
To determine the concept of global economy within the international market...........................5
To identify the market entry strategies in order to sustain competitive in the market................5
To analyse the benefits and challenges faced by Unilever due to global economies within the
international market.....................................................................................................................6
To investigate ways to overcome from the challenges faced by Unilever because of global
economies in the international market.........................................................................................7
METHODOLOGY..........................................................................................................................7
BUDGET.......................................................................................................................................10
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Background of the research
Global economy refers to the economic system that include various activities which are
conducted between the Nations including production economic management exchange of
financial values working manner and trading of production services. It is the interconnected
worldwide economic activity that takes place between various countries as these activities put
both negative and positive impact over the involved countries (Beck and Rojas-Suarez, 2019).
Moreover, the international trade allows countries expand their market and effectively access the
production services which are not available in the local market. It prominently results as the
competitive pricing and also bring cheaper products to the customers. In this context the go
Global trade permit countries to use their resources like capital labour Technology and many
more. It allows countries to produce the same product more efficiently with less cost besides
from this there are various factors that are present in the Global economic environment and
impact the decisions of the company regarding the price production investment and Research and
Development.
Company overview
To carry forward this research Unilever is considered which is a British multinational company
headquarter in London England as company deals in consumer goods by providing food energy
drinks baby food cheese ice-cream cleaning agents pet food toothpaste and many more
household and consumer Healthcare products. Unilever is considered as the largest soap
producer in the world and also available in around 190 countries. Unilever owns around 400
brands with the turnover of 53.7 billion. Unilever is organised into three main divisions including
food and refreshments homecare and beauty care products.
Overall coherence/justification
Global economy is important while considering merging markets as it increases the market
functioning and impact the growth of market economically. The growth is represented by the
emerging market considered in detective sign of world economy as it refers to the behaviour of
company in regard of allocating the resources and decision-making (Haroon and Rizvi, 2020).
By considering the perspective of microeconomics the large organisations with high market
value in the world acquire the emerging market that help them in the higher distribution of