logo

A Case Study on Marks and Spencer

   

Added on  2020-10-22

10 Pages2681 Words115 Views
Research Proposal
A Case Study on Marks and Spencer_1
Table of ContentsTITLE: ............................................................................................................................................3Introduction .....................................................................................................................................3Overview of the Research .....................................................................................................3Background of the Research ..................................................................................................3Purpose of the Research ........................................................................................................4Research Aim ........................................................................................................................4Research Objectives ..............................................................................................................4Research Questions ...............................................................................................................5Literature Review ...........................................................................................................................6Research Methodology ...................................................................................................................8REFERENCES ...............................................................................................................................9
A Case Study on Marks and Spencer_2
TITLE: The implication of globalisation on increasing trade across borders of goods and services.A Case Study on Marks and Spencer. Introduction Overview of the Research Globalisation is considered as a wide process of interaction and integration amongpeople, companies and government around the globe. Now a day’s globalisation has drowned bythe effective advancement in transportation and communication technology. Globalisation hasled to greater than ever competition and an economic and financial shift from developing toemerging economies. It promotes a sense of cultural awareness, international co-operation andglobal economic inter-dependency (Apăvăloaie, 2014). Those multi-national organisations thatare successful have had to devise and customise new strategies for doing business in emergingmarkets and implement new business models to stay ahead of the competition and provide highcompetition to their rivals. In this particular report Marks and Spencer is the chosen organisation,it is a British multinational company which deals in high quality clothing, home products andluxury food items. The potential motive of the company is to be on top through capturing globalmarket and satisfying the needs and wants of people. Globalisation helps the firm in supportingtheir business operations at global level by increasing culture awareness, international co-operation and global economic inter-dependency. Background of the Research Globalisation is a crucial concept which plays vast role in developing the businessoperations of an organisation at global level. Marks and Spencer is a large British multinationalretail company. The headquarter of the firm is in the city of Westminster, London. The companyis listed in London stock exchange and considered as a most reputed organisation with highbrand image. The company is mainly deals in clothing, home products and healthy food products(Axelrod and VanDeveer, 2014). The company was established in the year of 1884 by MichalMarks and Thomas Spencer. The company leads their business operation with the potentialefforts of Michal Marks and Thomas Spencer. The company is widely concern on developing thebusiness operations at global level in order to satisfying the needs and want of people at largescale. The company is also focused on work on the strategy of globalisation which helps an
A Case Study on Marks and Spencer_3

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Managing Successful Business Project Marks and Spencer
|22
|4602
|433

Research Project Assignment - Globalization and Implications of Digital Technology
|39
|7726
|494

(PDF) Globalisation on Business Environment | Assignment
|24
|5803
|318

How Globalisation Can Drive Business Success (PDF)
|37
|7845
|195

The Benefits and Drawbacks of a Global Business Environment - Doc
|44
|9911
|340

Research Project (Part 2)
|29
|5651
|46