This paper evaluates the use of CRM tools and consumer behavior theory in analyzing the target market and marketing strategy of Telstra. It also analyzes the channel strategy of Telstra and provides recommendations for strategic choices. Various potential CRM tools and the definition of consumer behavior theory are discussed. The paper concludes with recommendations for enhancing customer satisfaction and improving the relationship with customers.

Assess the effectiveness of CRM tools and consumer behavior theory in analyzing Telstra's target market and marketing strategy, and evaluate its channel strategy for strategic decision-making.

Consumer Behavior & Channel Strategy | Desklib

Consumer Behavior & Channel Strategy

This analysis discusses the benefits of CRM cloud based system at Walmart, including centralizing customer database, multichannel digital marketing, and enhanced security.

Analysis of CRM Cloud Based System at Walmart

This presentation provides an overview of electronic customer relationship management (eCRM) and its impact on consumer buying behavior, marketing strategy, strategic alliances, and more. It discusses how eCRM helps in creating customized products and customer profiles, the role of marketing strategy in maintaining positive customer relationships, the concept of strategic alliances, and the importance of customer-focused strategies. It also covers analytical CRM, product differentiation, and the role of contact centers. The presentation concludes by highlighting the significance of eCRM in connecting with customers effectively.

Electronic Customer Relationship Management

Presentation

Customer Relationship Management Loyalty Program Assignment

polsa

This report discusses the designing of an integrated marketing communication campaign built around the new V15 detect laser technology equipped vacuum cleaner developed by Dyson. It includes campaign objectives, measurement of success, campaign plan, communication channels, and reflection on the campaign.

StuDocu Highschool

Professional Development

Marketing

Integrated Marketing Communication Campaign for Dyson's V15 Detect Vacuum Cleaner

Hartpury University and Hartpury College

Web Development

Technology of Salesforce Assignment Report

This service marketing audit report analyzes the marketing strategy of Telstra Corporation Limited, a leading telecommunication company in Australia. It covers the company analysis, customer analysis, competition analysis, product strategy, pricing strategy, service blueprint, customer service strategy, and physical evidence. The report provides recommendations for improving the marketing plan and strategy.

Consumer Behavior & Channel Strategy

Analysis of CRM Cloud Based System at Walmartlg...

Electronic Customer Relationship Managementlg...

Customer Relationship Management Loyalty Program Assignmentlg...

Integrated Marketing Communication Campaign for Dyson's V15 Detect Vacuum Cleanerlg...

Technology of Salesforce Assignment Reportlg...

Telstra Service Marketing Audit Reportlg...

Analysis of CRM Cloud Based System at Walmart

Electronic Customer Relationship Management

Customer Relationship Management Loyalty Program Assignment

Integrated Marketing Communication Campaign for Dyson's V15 Detect Vacuum Cleaner

Technology of Salesforce Assignment Report

Telstra Service Marketing Audit Report