Approaches to Quality Management and Project Success Measurement in Volkswagen

BUS5002D Business Processes

Table of Contents
Introduction...............................................................................................................................................................1
1. Approaches to quality management undertaken by chosen organisation and the rival along
with effectiveness of chosen organisation’s quality management.....................................1
2. a) Different approaches to the measurement of project success..................................2
2. b) Principles and examples of effective project management and how these contribute to
different elements of project success...............................................................................................4
3. a) Different techniques for analysing and improving processes within an organisation....5
3. b) Application of one or more of these techniques to a process in chosen organisation..8
4. a) Above analyses generate opportunities for innovation and growth in chosen company
and its product.............................................................................................................................................9
4. b) Implementation plan for assisting chosen organisation in benefiting from opportunities
identified.......................................................................................................................................................10
Conclusion..............................................................................................................................................................11
References.............................................................................................................................................................12

Introduction
A business process can be defined as the collection of activities and tasks performed by
people of an organisation to produce a product/service or conduct an activity for clients of the
business. The following report is based on Volkswagen, abbreviated as VW. It is a German
automotive company headquartered in Wolfsburg. The report takes into account quality
management approaches undertaken by this organisation. Also, it discussed project success
measurement approaches and principles of project management. Further, it explores techniques
to analyse and improve business processes and applying one of such techniques in
Volkswagen. Lastly, innovation and growth opportunities will be identified together with the
stipulation of an implementation plan to avail benefits from them.
1. Approaches to quality management undertaken by chosen organisation and the
rivalalong with effectiveness of chosen organisation’s quality management
Total quality management:
The framework for operation management hat aids within attaining long term
success along with growth by furnishing higher levels of satisfaction to consumers is
defined as total quality management. TQM is accountable for enhancement of services,
processes and products that are associated with the working of firm. Through this
Volkswagen will not be only able to emphasise on single process but all the processes can
be emphasised. For ensuring success of the framework or approach, it is crucial for all the
employees of firm that they are involved while making improvisations in the manufacturing
process(Sodhi, Singh and Singh, 2020). The reason behind this is that it will become easy
for each employee to deliver their operations when they are aware about how different
processes are being conducted. The TQM can be utilised for improvising the manufacturing
process and for doing so they must adhere to different associated principles.
The firm must be customer oriented as they must be satisfied with the quality that is
being provided to them. Here, focus is made on opting for customer centric approach so that all
the requirements of potential customers can be considered while manufacturing of the product.
Total employee involvement, means that all the assets must be involved through which unified
goal can be derived. Through empowerment of employees Volkswagen will be able to foster
TQM within their operations(Gaikwad and Sunnapwar, 2020). Process centeredinvolves making
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use of best ways through which processes can be conducted in efficient as well as
efficient manner. The high-quality product that is car will be developed that will enable to
address the tastes and preferences of the consumers across the world. Integrated
system, the distinct functional specialities will be integrated with vertical structured
working units. This is prime function of TQM as it will interconnect different department
of the Volkswagen which will enable them to have precise interaction. Systematic
&strategic approach, here quality management will be conducted by making use of
strategic approaches for attainment of organisational mission, goals and vision.
Continual improvement, is driving factor behind behaviour of employees of the
organisation which yields them with adequate improvement and creativity. This allows firm to
have competitive edge within the marketplace and also the requirements of the stakeholders
can also be acknowledged in the precise manner(Vinodh and Asokan, 2020). Here, emphasis is
again on the customers. Fact based decision making, the management of Volkswagen will
gather the information and analyse it so that loopholes can be identified in the manufacturing
processes. This will allow to have long-term accuracy within the decision-making process.
On the contrary, Ford Motors makes use of lean manufacturing for the
minimisation of wastage in the production of cars while at the same time, maximising
the productivity of the corporation. All of the activities that do not add value for
customers and the respective automotive company are removed in this quality
management approach in the organisational premise of Ford Motors.
The Total Quality Management (TQM) approach used by Volkswagen is more
effective as against the lean manufacturing approach applied by Ford Motors. The eight
principles of the TQM approach extend support to Volkswagen in improving its quality of
cars and satisfying its customers worldwide.
2. a) Different approaches to the measurement of project success
It is important to measure the success of a project. Concerning this, different
approaches can be applied by companies. Such approaches are comprehensively
discussed beneath. Evaluating stakeholders’ responses:
To ascertain the success of a project, the most critical approach that can be applied by
companies is to assess responses of different project stakeholders (Singh and Williams, 2020).
Now, project stakeholders may include customers, project manager, project team, team leader,
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