Business Analysis - Assignment
Added on 2020-10-04
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Business Analysis
Table of ContentsINTRODUCTION...........................................................................................................................1BACKGROUND OF PANDORA...................................................................................................1BACKGROUND OF SWEDEN'S BUSINESS ENVIRONMENT................................................3ANALYSIS OF THE BUSINESS SCENARIO..............................................................................5PESTLE analytical approach......................................................................................................5CONCLUSION AND RECOMMENDATIONS............................................................................7REFERENCES................................................................................................................................8APPENDICES.................................................................................................................................9
INTRODUCTIONBusiness analysis can be defined as a practice which enables the change withinorganisational context. This can be done through shaping needs and recommending all solutionswhich delivers number of values to stakeholders. In order to conduct a proper business analysis,it is needed for an organisation to set number of tasks along with techniques that are going to beused so that to draw favourable outcomes. Present business analytical report is based on Pandora which is a jewellery manufacturerthat has explored Foreign Direct Investment (FDI) related opportunity in Sweden (Forsgren andJohanson, 2014). With the help of investigation, manager of Pandora Jewellery has faced numberof issues while expanding the business in targeted country (Sweden). This country is havingdifferent legal, cultural and economical structure/conditions from existing nation where Pandorais doing its business. Thus, differences among these factors are some major problems whichcreated barrier for this company. Another issue which was faced by the country while venturingin Sweden i.e. Brexit. This report will show different company's and country's background.Lastly, it will also put light on Porter's 5 forces analytical approach which will help manager ofthe company in taking right initiative while doing business expansion.BACKGROUND OF PANDORAPandora a jewellery manufacturing and retailing company was found in 1982 but legallyventured in United Kingdom's market in the year of 2008. Company was founded by PerEnevoldsen with keeping an aim of becoming world's biggest manufacturer in jewellery sector.It's headquarter is at Copenhagen, Denmark and serving its products and services worldwide.Pandora is having its production site in Thailand and sells its jewellery based items in around100 countries (6 continents) with keeping 7,700 selling points in all over world. Apart from thefounder (Per Enevoldsen), company is having a proper and systematic ownership structure whereAnders Colding Friis is the CEO and Peder Tuborgh is Chairman of Pandora which leadscompany to go through all the risks and helps in taking effective decisions related to businessexpansion (The Pandora Story, 2013).Along with this, company is also having 22,300 hard working staff members. Away withthis, it has been found that Pandora is also publicly listed on NASDAQ OMX Copenhagen StockExchange in Denmark. According to the financial reports of Pandora (2016), revenue which was1
generated approximately was in the amount of €2.71 Billion. Apart from this, net income wasaround €0.81 Billion. Organisation has also been real strong on financial basis as Pandora isdoing business at international level approximately 100 countries. Some of Pandora's productslike bracelets, rings, earrings, necklaces and pendants which has allowed women to express theirpersonal style. Manufacturing ornaments with high technology and quality has helped companyto provide customers with reasonable rated jewellery products. Qatar, United States, Canada,Bulgaria, China, Australia, Bahamas, Bermuda, Mexico, Panama are some of nations in whichcurrently Pandora has expanded where its operations are growing in a rapid manner (ThePandora Story, 2013). This aid Pandora in grabbing good position at international market. It is impactingpositively as well on firm's reputation on a regular basis. Using right strategy or developing planmay aid Pandora in expanding its business in Sweden with an ease. Failure into this, may leadorganisation to face number issues like raise in expenses, decrease in reputation, impact ongoodwill and many more (Greasley, 2017). Recently, company explored into FDI and havefound an opportunity to expand its business. Nation which has been chosen by Pandora isSweden, a country which is coming under European Union. Nation which can be considered as agood place for expansion for a jewellery manufacturer and retailer because of its growingconditions of economy. Pandora has kept its focus over number of areas like producing jewellerywith low costs which may directly grab attention of targeted consumers at Sweden. On the other hand, it has also been analysed that at the time of business expansion,Pandora may go through number of issues because Sweden's culture, governmental policies,legal structure and economical conditions differs from both Denmark and United Kingdom.Another major problem which can be faced by Pandora while expanding its business i.e. impactof Brexit on business environment of both EU countries and UK which got evicted fromEuropean Union (Jenkins and Williamson, 2015). These are some of the factors that may affectstrategies and plans of company at the time of business expansion. On the other hand, it is alsorequired for Pandora to keep its focus over change in course, because today's business world isfilled with uncertainties. Rapid changing situations under technological and legal factors ofexternal environment can be considered as something which might put Pandora in deep troublewhile venturing in Sweden. Thus, it is pretty much needed for this company to focus over theseelements at time of launching products and services in this nation.2
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