Business Analysis Assignment

Business analysis

Business Analysis Assignment
Table of Contents
RESERCH METHODOLOGY..................................................................................................1
Introduction................................................................................................................................2
Our mission............................................................................................................................2
Our vision...............................................................................................................................2
Pestle and swot Analysis............................................................................................................3
Swot Analysis.............................................................................................................................5
Conclusion..................................................................................................................................6

Business Analysis Assignment
RESERCH METHODOLOGY
In this report, the focus will be given on the macro environment and micro analysis of the
coca cola company. As this organization has achieved success and is one of the largest
companies. It is a soft drink beverages company, and most wanted drink in the market. The
company faced various challenges in the market. There are different factors, including
internal and external factors, considered to analyse all the factors in this report. It is also
related to external and internal factors. The negative and positive impact is seen in the
company. Also how this factors has impacted the overall growth of the company. There are
also various factors which impact the overall decision process of the company in the
competitive market.

Business Analysis Assignment
Introduction
The revolution of coca cola began in 1886 by Dr Johns Pemberton a pharmacist; they have
become the leading soft drink company. There are more than over 700, 00 employees
worldwide and coca cola head office is located in Atlanta Georgia. The company also have
team of scientists, marketers and sale people in more than 200 countries. Coca cola in its first
year sold only around 10 bottles per day, at the price of 5 cent. It was first tried by customers
at the local Jacobs chemist. Although there have been a tremendous difference in the market
and in its existence. The company achieved success with a great challenge especially in the
last 2 decades, although recession affected a lot to the company. With the macro and micro
environment challenges coca cola has faced and then also the company is one of the largest in
this sector. By having a mission it can be easy to achieve success. Coca cola mission
statement is to “refresh the world in mind and body and spirit”.
Our mission
we’re driven by three principles which are a standard for our actions and decisions:
 To refresh the world in mind, body and spirit
 To inspire moments of optimism and happiness through our brands and actions
 To create value and make a difference.
Our vision
we’ve come up with a set of goals that outline what we need to do to achieve our mission:
(www.coca-cola.ie)
Coca cola as a market target have a particular targeted market, as their market strategy is to
target all race and age, as they have different ranges of other products. Presently they have
over 15 different brands and plus our famous Ireland deep river rock water.
Coca cola used this statement to achieve their goals in past years, although this achievement
has come with a lot of challenges, this challenges are related with various factors like,
political, economic, social, technological, environmental and legal factors. As these factors
are external, coca cola doesn't have the power and ability to control it as a company. However
using the swot analysis strategy to combat the external factors, by critically evaluating their
strength , weakness, opportunity and threats, internally and both externally either good or