“Analysis on the Business Model of Alibaba.com”

Running head: BUSINESS ANALYSIS AT ALIBABA
BUSINESS ANALYSIS AT ALIBABA
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BUSINESS ANALYSIS AT ALIBABA1
Table of Contents
Answer 1:...................................................................................................................................2
Answer 2:...................................................................................................................................3
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Answer 4:...................................................................................................................................4
References..................................................................................................................................6

BUSINESS ANALYSIS AT ALIBABA2
Answer 1:
The Alibaba Group of E-commerce organization has created a milestone in the retail
sector throughout the world by incorporating the position in the market amongst the top 10
global leading organizations of the retail stores, even surpassing Walmart, one of the
unbeatable retail stores in the world (Maria, 2017). Since its inception in the year 1999, the
founder of Alibaba, Mr Jack Ma fostered a vision amongst the employees that they will be
able to co-ordinate an open and prosperous e-commerce system and maintain a community of
organisms that will be able to interact freely with each other on an online platform (Kwak,
Zhang & Yu, 2019). The organization in its initial days linked the buyers with the sellers for
them to carry out the transactions of goods. However, with the progress in the technological
fields, the company incorporates innovations in the fields of advertising, marketing, logistics,
finance and in various types of other online businesses.
The company strategically implemented the concept of smart business by
incorporating machine-learning technology to use the real-time data efficiently and take
operational decisions by machines (Romagnoli & Garbelli, 2017). These machines use ample
amount of computing power and digital data to generate probabilistic prediction models that
churns these data to produce optimum business decisions by using the algorithms. Another
successful strategy of the retail company was the establishment of the Ant Financial Services,
a lending operation that is bundled with the already successful digital payment business of
Alipay (Wu & Gereffi, 2018). Thus, Alibaba retail store aligned innovations with strategies
by taking real-time business decisions and expanding their business empire to stand out
against its competitors and create an internationally successful trade.