Business Analytics Principles Report 2022

Running Head: BUSINESS ANALYTICS PRINCIPLES
Business Analytics Principles
Name of the Student
Name of the University
Author Note

BUSINESS ANALYTICS PRINCIPLES1
Executive Summary:
The purpose of this report is to examine the Pharmaceutical Analysis and specifications on
Cosmeceuticals, Nutricosmetics and Nutriceuticals. The segments have been developed by increasing
awareness and need for preventive measures regarding healthcare benefits, anti-ageing products and
therapies that are natural. This report describes the pharmaceutical industry and the data-set formulated by
the state, ID, recommendation score, kind of products, age band, gender and many other factors. As an
Insights Specialist, research is done using two software’s namely IBM Cognos and SAP Lumira and then
analyze the emergence of these industries and factors that effects it.

BUSINESS ANALYTICS PRINCIPLES2
Table of Contents
Introduction:................................................................................................................................................3
Discussion:..................................................................................................................................................4
1. The emergence of Cosmeceuticals, Nutricosmetics and Neutraceuticals.........................................4
2. Survey on Pharmaceuticals:.............................................................................................................6
3. Analytical solutions for the data-set using IBM Cognos and SAP Lumira softwares:.....................8
 IBM Cognos:...............................................................................................................................8
 SAP Lumira:..............................................................................................................................12
Conclusion:................................................................................................................................................19
Recommendations:....................................................................................................................................20
References:................................................................................................................................................21

BUSINESS ANALYTICS PRINCIPLES3
Introduction:
Over the years, industries like pharmaceuticals, nutrition and personal care have increased
because of the huge demands in beauty, health and agility market. The confluence of these industries gave
rise to a new segment of Industry known as Neutraceuticals, Nutricosmetics and Cosmeceuticals. There is
a significant growth in the market for cosmeceuticals and consumers today have awareness of the
nutritional value of the products that present to disease prevention as well as skin health. The recent
convergence phenomenon in the food industries and nutricosmetics has been blurry to many consumers,
including some cosmetic experts. The characteristic of cosmeceuticals allows it to be called as oral
cosmetics, beauty pills or beauty defined from within. The most crucial ingredient used in nutricosmetics
are the antioxidants which claim to reduce wrinkles, give an anti-ageing effect that fights anti-radicles
generated by the solar radiations (DiMasi ,Grabowski and Hansen 2016). The pharmaceutical industry
provides medications that can be used for humans or animals and includes processing, extraction,
manufacture, purification and packing of chemical materials. The pharmaceuticals industry has grown
rapidly in the past two decades. The nutraceuticals are foods or part of food that provides medical or
health benefits, including the prevention/treatment of a disease. Nutricosmetics plants the idea of the
foods, drinks and supplements that anyone consumes that has an effect on the health and appearance of
the skin. Cosmeceuticals have medical benefits but comprise of bioactive ingredients but are cosmetics.
This report provides an insight into the concept of nutricosmetics and provides information regarding the
cosmeceuticals, nutraceuticals and nutricosmetics.