Analytical Solutions for ITECH 7407

Running Head: ITECH 7407
ITECH 7407
Name of the Student
Name of the University
Author Note

1ITECH 7407
Table of Contents
Introduction................................................................................................................................2
Data View, Data Modelling and Data Provisions......................................................................3
Critical Evaluation of Survey.....................................................................................................4
Analytical Solution.....................................................................................................................5
Dashboard..................................................................................................................................5
Market opportunities..............................................................................................................7
Targeted Customers...............................................................................................................7
Channel for campaigns...........................................................................................................8
Overall Strategies...................................................................................................................8
Recommendation........................................................................................................................8
Cover Letter.............................................................................................................................10
Conclusion................................................................................................................................11
Reference and Bibliography.....................................................................................................13

2ITECH 7407
Introduction
The health, beauty and wellness industries from all over the word has experienced the
highest demand in last few years. Now a new industry has evolved to grab the demand and
created a business including the pharmaceutical, nutritional industries and personal care
together (Tiso et al. 2017). The industry is subdivided in three parts in this industry
depending on the products marketed. The three segments of the specific product market are
Cosmeceuticals, Nutricosmetics and Nutraceuticals. The given information presents a
statistics that says, 4-8% annual growth is observed across these three markets. The market
share of Nutraceutical is majorly dominated by the USA and the China and Japan dominates
the market of Nutricpsmetic. Moreover, the market of Cosmeceutical is growing and it is in
the initial stage of growth.
Beauty and personal care in Australia registered a strong implementation in 2016,
with the latest esteem growth that is going to a great extent according to the earliest year’s
solid development. The cosmetic market in Australia was worth of 4.98 billion dollar in 2015
which is predicted to grow at CAGR of 9.31% or 7.76 billion dollar by the end of 2020. The
cosmetics industry remains unaffected from the ups and downs of market (Bornkessel,
Bröring & Omta, 2016). However, the aggregate sales are influenced by the economic
fluctuations and an individual can enumerate on cosmetic sales to maintain the level of
aggregate volume. This happen cause the continuous growth of usage of products by women
and at an increasing rate by men across all region. The people of Australia are the huge
spenders on the products related to personal care and beauty. The products are identified and
mostly belonged from the healthy skin products and color beauty care products. The young
customers of 21st century are the major target of the individual care organizations. This is
because, the Youngers have a tendency to take after patterns in the business closely and
attracted to visit buys for the new items, application techniques. The performance of beauty

3ITECH 7407
and personal care product is increasing year by year. However there is no available stats to
support the reason. Hence the analysis of the emerging industry is segments is noteworthy in
Australia. The end user survey data is available that has been conducted. So, the analyst
formed two different set of analytical solutions using SAP Lumira. Afterwards, the researcher
has reported the recommendation that are related to market opportunities, major customer
targets and campaign channels.
Data View, Data Modelling and Data Provisions
The data view, models and provisions are very important in forming a data model
which is used in the process of analysis. The data models are formed to predict the
transformation and features of the customer base in the specific product market across several
regions. The results with utmost statistical accuracy can help a company to set bigger goals
and achieve them easily. The point is to recognize the opportunity for acquiring market share
in this newly formed industry; it is clear decision to gather data from those respondents, who
have the enthusiasm for these items. At the end of the day, this overview must need to think
of one as such inquiry, which can arrange respondents into two classes; one who know
something about these items and prepared to buy and one who have no such thought
(Holsapple et al., 2014). It has seen that the review began with the inquiry, "Are you a normal
buyer of beauty, wellbeing and health items?" and the information was gathered from
consistent purchasers of magnificence, wellbeing and health items. Various data mining
process and models are formed on the basis of data set that are discussed as the section
proceeds. The initial step in the process of analysis is to collect data and upload the data in
SAP predictive analytics tool according to the requirement. The data set is uploaded which
has 10000 rows that means observations and 10 columns that is variables. The major
variables that are going to be used are age of the individual, gender, region from where the
individual belong, product type, channel and income of the individual. One might say that the