Planning for Growth

This presentation discusses the importance of planning for growth in organizations, focusing on the case study of CafePod, an independent coffee brand in the UK. It covers topics such as business plans, succession options, and the impact of growth on profitability and revenue.

Planning for
Growth

Table of Contents
 Introduction
 Business Plan
 Succession options for small businesses
 Conclusion
 References

Introduction
Planning for growth is an important aspect for organizations as it helps them
grow their business and thus increase overall profitability. This can further lead
to an improved brand image and a boost in the revenue. Organization chosen for
this report is CafePod, which is an independent coffee brand in the UK. The
presentation describes a business plan as well as different ways of succession
with advantages and disadvantages are also explained.

Business Plan
A Business Plan is a written document that basically describes the nature
of a business including its sales, marketing strategy, financial background
etc. The plan guides a business during the process of decision making and
also provides a clarity of its different aspects so that the goals and
objectives can be achieved in an effective manner. The business plan for
CafePod is described as follows.

Cont…
Stage 1 – Concept of Business
Executive Summary CafePod is an independent ground and roast
coffee retail brand that operates in the UK. The
company wants to expand its business in order
to enhance profitability. The respective
business plan is created for this.
Products and Services Respective company is known for offering
high quality coffee products as well as
equipment to the customers.

Cont…
Mission and Vision The company’s mission in to become the
number one retail brand of coffee in the UK
through innovative products and services.
Strategic Objective The strategic objective of CafePod is that it
wants to expand its business operations in
Monaco in the coming 5 years so as to
enhance overall sales by 15%.

Cont…
Operational Strategy The operational strategy of CafePod will be to offer
products that are of the finest quality to its customers
that are not very heavy on the pockets as well as are
affordable.
Unique Selling Proposition The USP of respective company is that it provides
exciting strength-based coffee products to the
customers which is relatively a new concept.
Values and Ethics The values of the company include providing the best
possible coffee drinks to the customers who prefer
drinking coffee.

Cont…
Identified Opportunities The company has an opportunity to expand its
business in the untapped market of Monaco and
thus increase sales and overall profitability as
well.
Sources of Finance The company can use angel investors and bank
loans as sources of finance to run its operations.

Stage 2 -Industry/Market Analysis
The management of the respective company should conduct a market analysis for
which it can choose various frameworks like SWOT analysis which will help it in
identifying its strengths as well as weaknesses. Opportunities and the impact of different
threats can also be analyzed. The SWOT analysis of CafePod is explained below –
Strengths – The company has grown to be the 7th largest brand of roast and ground
coffee in the UK over the last few years and also, is a certified company. It is basically a
brand that is more youth focused offering high quality coffee products at affordable rates
to the customers.
Cont…

 Weaknesses – The company currently has a weak brand image, on which it should
work upon. Also, the decoration of the outlets is not very appealing which is
among the major weaknesses of the company.
 Opportunities – Coffee industry is among the largest growing industries in the
world which means that there is an opportunity for the respective company to grow
and expand its business. This will help in increasing the overall profitability as
well as share in the market. The company can also tap the opportunity of going
international and conducting business operations.
Cont…

 Threats – There is a high threat of the company facing competition from
established brands in the world like Starbucks, Café Coffee Day, Barista etc. If
such brands offer similar products as that of CafePod, the brand image, sales as
well as profits of the company can be adversely affected.
Cont…

Cont…
Stage 3 – Financial Plan
A financial Plan describes the long-term objectives of an organization and at the
same time, guides regarding how can business goals and objectives be achieved
effectively. The plan can be created with the help of a certified financial planner or
individually as well. The plan helps in understanding what steps should the firm take so
that the aims and objectives can be achieved in a more efficient way. Also, various
threats can be managed and effective strategic plans as well as strategies can be devised.

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Stage 4 -Monitor and Control
This is the last stage of a strategic plan is monitoring and control in which
every step taken by the company is closely monitored and analyzed to make
sure that all activities are carried out effectively. Also, if any error or mistake is
identified, it is immediately fixed so that any challenge or issue arising in the
future can be eliminated. Monitoring and Control also helps in identifying
various opportunities as well as threats that can impact the performance of a
company.

Succession options for small businesses
There are various succession options available to a business that provide future
growth opportunities and help in expansion and diversification of business
operations in different parts of the country. Also, the options like joint venture,
merger or acquisition and so on help in increasing the profitability of a business
and thus enhance the productivity and efficiency within the industry. The manager
of Café Pot uses such options in order to gain competitive position at a global level
and also contribute a significant position in different parts of the country.

Cont…
Merger: It is defined as the process of combination of two or more companies so as
to make a larger company. In other words, it is a agreement and a strategy that is
adopted by the company to increase its growth and expansion of business operations
by reducing competition and also to increase the base of customers segment across the
globe. The manager of Café Pot uses this option to expand their business and also to
create a large base of customer.

Cont…
Acquisition: It is defined as the process in which one company acquires another company
for several reasons such as diversification and to increase the market share and so on that
provide sustainable growth to the company. It also provides advanced and innovative
technology for conducting the fast operation of a business. Most commonly, the companies
purchase target companies so as to enhance growth and hold a competitive position across
the globe. The manager of Café Pot could use this opportunity to increase the market share
and also help in synergies and fulfilling the requirements of stakeholders in an economy.

Cont…
Joint venture: Joint venture is defined as an agreement in which two or more
companies combined together who pool their resources in order to accomplish the
common purpose or goal. In other words, it involves the combination of companies that
share the ownership, return on investment and profitability and so on so as to create
position reputation across the globe. Many companies use this strategy so as to become
technologically advanced and to increase the profitability at a global level.

Conclusion
From the above presentation, it can be concluded that a business plan is a
very important document that can guide organizations in effectively achieving
their business goals and objectives. Also, if a business wants to expand its
operations, it can opt for various options like mergers and acquisitions, joint
ventures etc. They will not only help in succession of the business but also help
in increasing overall profitability and revenue.

References
 Dawes, J., 2018. The Ansoff Matrix: A Legendary Tool, But with Two
Logical Problems. But with Two Logical Problems (February 27, 2018).
 Jones, S., and et. al., 2017. Succession planning: Creating a case for hiring
new graduates. Nursing Economics. 35(2). pp.64-87.

Thank You