Planning for Growth

Planning for
Growth

Table of Contents
 Introduction
 Business Plan
 Succession options for small businesses
 Conclusion
 References

Introduction
Planning for growth is an important aspect for organizations as it helps them
grow their business and thus increase overall profitability. This can further lead
to an improved brand image and a boost in the revenue. Organization chosen for
this report is CafePod, which is an independent coffee brand in the UK. The
presentation describes a business plan as well as different ways of succession
with advantages and disadvantages are also explained.

Business Plan
A Business Plan is a written document that basically describes the nature
of a business including its sales, marketing strategy, financial background
etc. The plan guides a business during the process of decision making and
also provides a clarity of its different aspects so that the goals and
objectives can be achieved in an effective manner. The business plan for
CafePod is described as follows.

Cont...
Stage 1 – Concept of Business
Executive Summary CafePod is an independent ground and roast
coffee retail brand that operates in the UK. The
company wants to expand its business in order
to enhance profitability. The respective
business plan is created for this.
Products and Services Respective company is known for offering
high quality coffee products as well as
equipment to the customers.

Cont...
Mission and Vision The company’s mission in to become the
number one retail brand of coffee in the UK
through innovative products and services.
Strategic Objective The strategic objective of CafePod is that it
wants to expand its business operations in
Monaco in the coming 5 years so as to
enhance overall sales by 15%.