Planning for Growth for CAFEPOD Coffee Co.

Planning for Growth for
CAFEPOD Coffee Co.
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Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
TASK 2............................................................................................................................................3
P 4 Produce a coherent and detailed business plan ..............................................................3
TASK 3 ...........................................................................................................................................9
P5 critical evaluation of the exit or succession options for small business and decide an
appropriate course by comparing options...............................................................................9
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11
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INTRODUCTION
Growth is desired goal for every organisation, and to achieve this objective, various
analysis and studies are conducted by managers of that organisation (Bayraktar and et. al. ,
2017). These analyses focuses on conducting investigation on internal as well as external factors
posing opportunities and threats for a business. Studies like poster's generic strategies, PESTEL
analysis, Ansoff's matrix determines the area of focus and also assist managers to take decisions.
In this report, planning for growth has been done in context of CAFEPOD coffee co., based in
United Kingdoms. It is an independent company, which deals in various products like smooth,
intense, ristretto, arabica lungo, decaffeinated, etc. It was founded in the year of 2011. USP of
CAFEPOD Coffee is that they provide strength based coffee products, and this is lacking in other
competitors. This report study of various analysis conducted on CAFEPOD Coffee for analysing
its planning for growth and also explains some of the exit plans in case the growth strategy do
not success.
TASK 1
(Covered in Booklet)
TASK 2
P 4 Produce a coherent and detailed business plan
Business plan is a document that summarizes the operational and financial objectives of a
business. It also describes the nature of business, background information, financial projections
and the strategies it intends to implement to achieve the stated targets (Gabler and et.al., 2017).
Stage 1 – Concept of business
Executive Summary – CAFEPOD Coffee Co. crafts quality coffee. From Nespresso
compatible to ground coffee and whole beans, CAFEPOD Coffee Co. aims to source, blend,
roast and brew strong and exciting coffee for adventurous coffee drinker.
Products and services – Company offers whole range of various coffee and coffee
related products. It has a whole range of Nespresso Compatible Aluminium Pods, Roast whole
bean, ground coffee, supercharger espresso, brunch blend, Ristretto and Decaf Espresso.
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Mission and vision – Company's mission is to design a range of strong coffee blends for
coffee enthusiasts to enjoy at home for people all over UK. Company envisions to sale its whole
range of blend coffee in all supermarkets and online retailers all around the globe.
Strategic Objectives – The main objective of the company is to develop a range of high
quality coffee blends and sale them all over UK supermarkets.
Operational Strategy – Main operational strategy of company is to provide excellent
quality products to the customers, anticipating their needs and delivering the best service
available.
Unique Selling Proposition – USP of CAFEPOD Coffee Co. is the unusual and new
blends of coffee mix it offers. It keeps on improving its range and delighting its customers.
Stage 2 – Market Analysis
Management of CAFEPOD Coffee Co. decided to undertake an industry analysis and has
chosen SWOT as its strategic tool. SWOT is strategic planning technique used by organisations
to assess its internal strengths and weaknesses, as well as its external opportunities and threats
(Vlados, 2019). SWOT of CAFEPOD Coffee Co. is as below:
 Strength – Its unusual coffee blend range is its biggest strength as it has no identical
competition. It has a highly dedicated workforce which works as an artist to create new
products, producing every range with highest quality and making them available at all
supermarkets.
 Weaknesses – The company has no physical place of its own to offer its products and
completely relies on supermarkets and online retailers. It has a limited workforce and it
works only according to taste of consumers at London.
 Opportunities – It is highly popular in London supermarkets among coffee lovers and
still has untapped markets in other parts of UK which it can target. Company can extend
its operations outside UK. New range of blends will also help company reach new
consumers.
 Threats – New competition is constantly entering into the market with their own unique
products. It stands as a threat to company's USP. Also, different consumers have different
tastes and also tastes of consumers keeps on changing. It is a threat for company's sales
and revenue.
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