Business and business environment

Business and business
environment

TABLE OF CONTENTS
 INTRODUCTION
 PESTLE analysis of Cadbury
 Swot analysis of Cadbury
 Relation between pestle and swot analysis
 Conclusion
 References

INTRODUCTION
 Cadbury is one of the famous British multinational confectionery company.
 It operates in more than 50 countries.
 It has headquartered in London.
 This presentation consist of swot and pestle analysis of Cadbury.
 Cadbury has number of products like chocolates, beverages, ice crams and candies.
 Dairy milk is the most selling product of Cadbury.

PESTLE analysis of Cadbury
 Pestle analysis is done to analyse environmental factor that influence business. Pestle stands
for:
 P - political
 E - economic
 S - social
 T - technological
 L - legal
 E - environmental