Business and business environment

Business and business
environment

TABLE OF CONTENTS
 INTRODUCTION
 PESTLE analysis of Cadbury
 Swot analysis of Cadbury
 Relation between pestle and swot analysis
 Conclusion
 References

INTRODUCTION
 Cadbury is one of the famous British multinational confectionery company.
 It operates in more than 50 countries.
 It has headquartered in London.
 This presentation consist of swot and pestle analysis of Cadbury.
 Cadbury has number of products like chocolates, beverages, ice crams and candies.
 Dairy milk is the most selling product of Cadbury.

PESTLE analysis of Cadbury
 Pestle analysis is done to analyse environmental factor that influence business. Pestle stands
for:
 P - political
 E - economic
 S - social
 T - technological
 L - legal
 E - environmental

CONTINUE
 POLITICAL
 ECONOMIC
 SOCIAL

CONTINUE
 TECHNOLOGICAL
 LEGAL
 ENVIRONMENTAL

SWOT Analysis of Cadbury
 Swot analysis is done to find strength, weakness, threats and opportunities.
 STRENGTH
 WEAKNESS

CONTINUE
 THREATS
 OPPORTUNITIES

Relation between swot and pestle
 Pestle analysis give positive and negative impacts due to factor like political, economic,
social, technological, environmental and legal.
 Swot analysis gives strength and weakness.

CONCLUSION
 This presentation summarised about pestle and swot analysis of Cadbury.
 Pestle analysis gives information regarding positive and negative impacts that influence
the productivity and profitability of organisation.
 Swot analysis analyse the strength, weakness, threats and opportunities for Cadbury.
 At last, relation between swot and pestle analysis is done to get information regarding
how strength and weakness affect the decision making process

REFERENCES
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organisations. In Understanding Sport Management (pp. 45-61). Routledge.
 Finkler, S.A. and et.a.l.,, 2018. Financial management for public, health, and not-for-profit
organizations. CQ Press.
 Freel, M. and Robson, P.J., 2017. Appropriation strategies and open innovation in
SMEs. International Small Business Journal. 35(5). pp.578-596.
 Laudon, K.C. and et.al., 2016. E-commerce: business, technology, society.
 Lee, I. ed., 2017. The Internet of Things in the Modern Business Environment. IGI Global.