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Business and Business Environment Assignment Solved - Mark and Spencer

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Added on  2020-10-22

Business and Business Environment Assignment Solved - Mark and Spencer

   Added on 2020-10-22

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BUSINESS ANDBUSINESSENVIRONMENT
Business and Business Environment Assignment Solved - Mark and Spencer_1
Table of ContentsINTRODUCTION...........................................................................................................................1P4 : Positive and Negative impact of Macro Environment Factor over Business Operations....1P5. SWOT analysis of Mark and Spencer...................................................................................4Influence of SWOT analysis in decision making process..............................................................7P6: Interrelation of weakness and strengths with macro environmental factors.........................7CONCLUSION................................................................................................................................8REFERENCES..............................................................................................................................10
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INTRODUCTIONBusiness environment refers to all the internal as well as external factors or components ofan environment that directly affects organisation operational activities. These operationalactivities mainly involves with management, employees, demand and supply and customerssatisfaction. External Business environment is a set of political, economic, social andtechnological forces that are largely outside the control and influence the business. This reportmainly emphasis on the Mark and Spencer which is one of the private company that deals inretail industry and it was founded in 1884. This report mainly emphasis and covers the positiveand negative impacts of the macro environment upon business operations. This report also coversabout the internal as well as external analysis of Mark and Spencer in order to identify thestrength and weakness of the organisations. This report explain about strength and weakness thatis interrelated with external macro factors.P4 : Positive and Negative impact of Macro Environment Factor over Business OperationsPESTLE analysis is one of the most crucial strategic tool that is used and implemented bythe organisation to identify the overall external factors in order to achieve competitive advantage.It is mainly conducted to identify and analysis the present situation of the organisation as itallows to find out what are the factors which are faced by an organisations (Pulver, 2012).Thefactors mainly involves economical, social, technological, environmental, political and legal. It isvery crucial for the managers and high authorities of Marks and Spencer to analyse these factorsto work on this along with their negative and positive impact. These are further explained asfollows:Political FactorsMarks and Spencer operates in various countries so that they can face various politicalissues due to various rules and regulations of different countries. Government plays very crucialrole for organisation by imposing various policies, rules and regulations. It also directly orindirectly affect the formulation of any brand name. Policies and rules of government creates adeep impact on the performance of Marks and Spencer due to which their operational activitiesare also affected. Marks and Spencer should focus on different political factors like taxationpolicy, import export tax, stability of the government etc. 1
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Positive Impact: Recent going taxes as well as import export policies of variouscountries are in favour of the organisation that allows and provide it excellent opportunities inorder to expand their business world wide. Moreover, this will strengthen the condition andposition of Marks and Spencer in the global markets.Negative Impact: The changes in the tax as well as import-export policies createsnegative affect on the organisation as it directly and indirectly affect the sales revenue rate due todecrease in purchasing power of the targeted market(Reed and et. al., 2013).Source: PESTLE analysis,(2019).Economical Factors: Marks and Spencer operates in different countries and each of these countries hasdifferent level of development. Economical factor play a vital role to make impact onorganisational activities of Marks and Spencer. It includes national income, GDP , value ofmoney etc.Positive Impact: Marks and Spencer need to focus and work in online sectors for theircustomers lookout their deals and it also helps to reduce the cost and time. Preparation andregular analysis of report helps to gather proper knowledge in context with the inflation rates anddifferent income levels which creates a positive impact.2Illustration: PESTLE analysis
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