Positive and Negative Impact of Macro Environment Factors on Business Operations

BUSINESS AND
BUSINESS
ENVIRONMENT

Table of Contents
INTRODUCTION...........................................................................................................................1
P4 : Positive and Negative impact of Macro Environment Factor over Business Operations1
M3 Applying appropriately the PESTLE model to support a detailed analysis of the macro
environment within an organization.......................................................................................4
P5. SWOT analysis of Mark and Spencer..............................................................................5
M4 Applying appropriately SWOT/TOWS analysis and justify how they influence decision-
making....................................................................................................................................8
P6: Interrelation of weakness and strengths with macro environmental factors....................8
D2 Impact of micro and macro factors on business objectives and decision making process 10
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Business environment refers to all the internal as well as external factors or components of
an environment that directly affects organisation operational activities. These operational
activities mainly involves with management, employees, demand and supply and customers
satisfaction. External Business environment is a set of political, economic, social and
technological forces that are largely outside the control and influence the business. This report
mainly emphasis on the Mark and Spencer which is one of the private company that deals in
retail industry and it was founded in 1884. This report mainly emphasis and covers the positive
and negative impacts of the macro environment upon business operations. This report also covers
about the internal as well as external analysis of Mark and Spencer in order to identify the
strength and weakness of the organisations. This report explain about strength and weakness that
is interrelated with external macro factors.
P4 : Positive and Negative impact of Macro Environment Factor over Business Operations
PESTLE analysis is one of the most crucial strategic tool that is used and implemented by
the organisation to identify the overall external factors in order to achieve competitive advantage.
It is mainly conducted to identify and analysis the present situation of the organisation as it
allows to find out what are the factors which are faced by an organisations (Pulver, 2012).The
factors mainly involves economical, social, technological, environmental, political and legal. It is
very crucial for the managers and high authorities of Marks and Spencer to analyse these factors
to work on this along with their negative and positive impact. These are further explained as
follows:
Political Factors
Marks and Spencer operates in various countries so that they can face various political
issues due to various rules and regulations of different countries. Government plays very crucial
role for organisation by imposing various policies, rules and regulations. It also directly or
indirectly affect the formulation of any brand name. Policies and rules of government creates a
deep impact on the performance of Marks and Spencer due to which their operational activities
are also affected. Marks and Spencer should focus on different political factors like taxation
policy, import export tax, stability of the government etc.
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