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Positive and Negative impact of Macro Environment Factor

   

Added on  2023-02-02

11 Pages600 Words40 Views
BUSINESS AND BUSINESS
ENVIRONMENT
P4 and P5

Introduction
• Business environment refers to all the internal as well as external factors or
components of an environment that directly affects organisation operational
activities.
• These operational activities mainly involves with management, employees,
demand and supply and customers satisfaction.

Positive and Negative impact of Macro Environment
Factor
• PESTLE analysis is one of the most crucial strategic tool that is used and
implemented by the organisation to identify the overall external factors in order
to achieve competitive advantage.
• It is mainly conducted to identify and analysis the present situation of the
organisation as it allows to find out what are the factors which are faced by an
organisations

Political Factors
• Positive Impact: Recent going taxes as well as import export policies of various
countries are in favour of the organisation that allows and provide it excellent
opportunities in order to expand their business world wide.
• Negative Impact: The changes in the tax as well as import-export policies
creates negative affect on the organisation as it directly and indirectly affect the
sales revenue rate due to decrease in purchasing power of the targeted market

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