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Positive and Negative Impact of Macro Environment on Business

   

Added on  2023-02-02

18 Pages972 Words81 Views
BUSINESS AND
BUSINESS
ENVIRONMENT
Positive and Negative Impact of Macro Environment on Business_1
TABLE OF CONTENT
• Introduction
• Positive and negative impact of macro environment on business
• Internal and external analysis of Morrisons
• Conclusion
• Reference
Positive and Negative Impact of Macro Environment on Business_2
Introduction
Business is an economic or organisation system where products and service are
exchanged for making money or one another. This presentation is made to
discuss about macro environment of Morrisons with their positive and negative
impact. The internal and external analysis helps to identify strength and
weaknesses. Also discussion about strength and weaknesses of PESTEL
analysis.
Positive and Negative Impact of Macro Environment on Business_3
Positive and negative impact of macro environment on
business
The uncontrollable and external factors which influence business decision making and
affect strategies and performance is called macro environment. It is condition which exist
in economy rather than specified region or sector. It includes competitors, change in
cultural tastes, government regulations, interest rates.
Positive and Negative Impact of Macro Environment on Business_4

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