Business & Business Environment : Cadbury

Business and business
environment

Table of Contents
INTRODUCTION...........................................................................................................................1
PROJECT1.......................................................................................................................................1
P 3 Interrelationship between different organizational functions and its linked with objectives
of organization ...........................................................................................................................1
P4The positive and negative impact of the macro environment factors.....................................2
REFERENCE...................................................................................................................................5

INTRODUCTION
PROJECT1
P 3 Interrelationship between different organizational functions and its linked with objectives of
organization
All the organization have many functions that are played by employees and managers in
the workplace. These functions are directly linked with objectives and goals of organization. In
order to that, Cadbury is the British international confectionery firm fully operated by Kraft
Foods. It is the second biggest candy brand in the worldwide. Also, company has many
functional areas such as human resource, marketing, finance, production, information
technology, research and development etc. All the functional areas are interrelated with other
which help to achieve the goals of Cadbury.
Human Resource Functions:
It is the main function of organization in which mangers are recruiting, hiring and
selecting the candidates for every departments either marketing or production. Therefore, this
function is interrelated with the marketing, production, research and development, finance and
information technology. In this context, HR executive needs to hire and select the right candidate
to accurate job profile (Laumann and et.al., 2015). With the help of it, every employees are
working effectively and highly contributed in the achieving the goals of Cadbury. The objective
of company is to increase consumer satisfaction within the marketplace across the worldwide.
Marketing Functions:
It is another major function of organization in which managers are marketing research,
creating the marketing plan, implementing the marketing strategy and determine the overall
information about the products and services. After that, marketing manager is discussing with
finance, production and research and development department for raising the funds, designing
and products and researching about the new goods within the marketplace. Both functions are
highly interrelated with each other which can help to achieve the organizational objectives and
goals.
Finance Functions:
It is also essential function of company in which managers are trying to raising the funds
and controlling of financial resource for giving job advertisement, promoting product, designing
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and researching of new goods within the marketplace. Therefore, finance function also
interrelated with production, marketing and research as well as development functions of
Cadbury. With the help of this function, employees and managers are easily achieving the
objectives and goals of company. For that, finance mangers needs to control all financial
resources and increasing the funds for business.
Production Functions:
It is the crucial function of firm in which managers are making efforts for designing the
effective products and services, so that they are discussed with the HR and finance department of
firm. HR department ensure that hiring candidates who have ability to handle all activities of
production division in the business (Palomero-Gallagher and et.al., 2015). Finance department
ensure that rising the appropriate funds for producing the products and services of Cadbury. With
this function, workers and managers are easily achieving the objectives and goals of business.
Production department is also linked with the research and development function in terms of
creating and producing the new products within the marketplace.
Research and Development:
In this function, employees and managers are investigated and studied about new product
and services in the business. With the function, easily achieving the objectives of Cadbury. This
function is also interrelated with all the activities of organization.
P4 The positive and negative impact of the macro environment factors
Political factor:- Its important to have a political stability for the organisation. From changing
the context and tax policies, trade policies and restrictions to the business. It affects the sales and
manufacturing of the cad bury. Political factor of the organisation. It determines the extent of the
government may influence the economy and organisation. It includes all the tax policies, trade
tariffs and fiscal policy of the Cadbury. The positive impact of political factor is when the
government is stable than it gives stability to the organisation in so many ways such as the
policies and rules are remained same. The negative factor for the Cadbury is if the tax policies
are changed from that it increase the tax rate from which it affects the profitability of the
organisation than the customers have to pay more for the chocolates(Palomero-Gallagher and
et.al., 2015.).
Example:-
if the tax is increase by 10% than the price of chocolates will be increase.
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Economic factor:- The factors that determinants the economic conditions of the Cadbury and
have an effect on the sale and operations of the Cadbury. More demand will depend upon the
buying powers of the customers. Manufacturing of the product effects the interest rate and
exchange rate of the organisation. The negative impact of the economic factor on the Cadbury is
if the demand is high and not fulfil by the organisation than its make a negative brand image in
the market. The positive impact of the economic factor is if the demand is high than company
manufacture products in bulk quantity and provide the products to the customers easily which
gives satisfaction to the customers.
Example:-
Economic of a country is poor than the company such as Cadbury should focus on
offering low price products in that market.
Social factor:- Social factor represents the taste and preference of the customers which is
changing day by day. Its opportunity for the organisation to accept the new changes and modify
the products according to demand of the customers. The positive impact of the social factor is it
gives satisfaction to the customer according to the needs which make good brand image.
Negative impact of the social factor on the Cadbury is its difficult to fulfil the demand of
consumers and manufactured the products according to the taste and p[reference of the
customers.
Example:-
Cadbury focuses on improving its products according to the current taste, preferences and
trends in the market.
Technological factor:- The factor pertain to the day by day innovation in the technology that
may easily affect the operations and manufacturing of the Cadbury. It includes all the research,
automation and development of the products. The positive impact of the technological factor on
the Cadbury is when all the technology changes are accepted than its easy for employees to
work in the organisation. Negative factor for Cadbury is it increase the labour cost and provided
training and learning classes to the employees which consume so much time(Westman. 2018).
Example:-
Cadbury utilise new technology to achieve competitive advantage such as social media
marketing.
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Legal factor:- This factor has both the external and internal sides. There are so many and certain
laws which affect the organisation in so many ways. It includes the laws and policies which
Cadbury has to maintain. When the manufacturing plant is implementing than its important to
follow all the laws and regulation of the government. The positive impact of legal factor for
Cadbury is it provide health and safety law to the customers and the negative impact is
sometimes its difficult to maintain a policy.
Example:-
Cadbury fulfil all the legal requirements to perform each and every business activities
such as follows the employment laws, providing minimum wages and lease to their employee.
Environmental factor:- This factors includes all the environmental factors which determined
the greenery of the environment that the products of the Cadbury is not harmful for the
environment. The positive impact of environmental factor on Cadbury is that company can make
reusable refers of the products which make a good brand image in the market and negative factor
is if the products are not usable and affect the weather and environment than it makes an
negative brand image of the Cadbury(Policy. 2016.).
Example:-
Cadbury effectively develop and implement CSR policies for conducting business
activities effectively without harming the environment.
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REFERENCE
Laumann, T. O. and et.al., 2015. Functional system and areal organization of a highly sampled
individual human brain. Neuron. 87(3). pp.657-670.
Padmanand, V. and et.al., 2016. Rise of the Third World: In the Enabling Policy and Business
Environment. Small Enterprises Development, Management & Extension (Sedme)
Journal, 41(3).
Palomero-Gallagher and et.al., N. 2015. Functional organization of human subgenual cortical
areas: relationship between architectonical segregation and connectional
heterogeneity. Neuroimage. 115. pp.177-190.
Policy, P. 2016. What is pestle analysis.
Westman, M. 2018. Positive Effects of Sustainability in Buisness.
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