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Marketing Essentials: Cadbury PPT

   

Added on  2023-02-01

14 Pages755 Words36 Views
MARKETING ESSENTIAL
Marketing Essentials: Cadbury PPT_1
Table of content
Introduction
Concept of marketing
Marketing processes
Role and responsibility of a marketing manager
Interrelation and influence of marketing with other functional departments
Vale and importance of the marketing role
significance of having effective interrelationship between various functional
department
Conclusion
Marketing Essentials: Cadbury PPT_2
Introduction
Marketing refers to the business activity that mainly focuses on promoting
goods and services of the organisation. Along with it, marketing process in the
companies also concern with creating value and building better relationship with
the consumers
The present PPT of marketing essential is based on Cadbury, a British
multinational confectionery company that is owned by Mondelez International.
Marketing Essentials: Cadbury PPT_3
Concept of marketing
Production concept
Product concept
Marketing concept
Selling concept
Societal marketing concept
Marketing Essentials: Cadbury PPT_4

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