Business Environment of Emirates and Virgin Atlantic - Report
This assignment is about organisational types, functions, and structures in the business environment.
12 Pages4227 Words55 Views
Added on 2020-06-04
Business Environment of Emirates and Virgin Atlantic - Report
This assignment is about organisational types, functions, and structures in the business environment.
Added on 2020-06-04
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BUSINESS ANDBUSINESSENVIRONMENT
Table of ContentsINTRODUCTION...........................................................................................................................3TASKS ............................................................................................................................................3P 1 Different types and purposes of organisations......................................................................3P 2 Size and scope of a range of different types of organisations.............................................4P 3 Relationship between different organisational function......................................................4P 4 Positive and negative impacts of macro environment.......................................................6P 5 Swot analysis of Emirates airlines........................................................................................8P 6 How strengths and weaknesses interrelate with external macro factors...............................9CONCLUSION..............................................................................................................................11REFERENCES..............................................................................................................................12
INTRODUCTIONBusiness Environment means those factors that affect the decisions of a company.There are two factors. The former one are external(political,legal,technological,social,economical and environmental) and the latter one are internal(Strength, Weakness, Threats and Opportunities). These all are beyond the control of abusiness. Whatever, company uses some strategies to face those elements (Weske, 2012). Theyconduct local as well as global survey in order to find out the demands or basic needs ofconsumers. The present report is based on business environment of Emirates and VirginAtlantic. In this project, three main sectors (Public, Private and Voluntary) areexplained by providing their size, functions and scope. TASKS P 1 Different types and purposes of organisationsThere are different sectors of organisation that existed in United Kingdom namelyprivate, public and voluntary sectors. Private sector business are owned and run by an individualperson. Aims and objectives of this type of organisation is to make profit and expand theirmarket by maximising their sales. Virgin Atlantic can be best example of public sectororganisation. They privately deals in the business of airlines. They deal with franchises,partnership and trade-holders, etc. in order to run their market (Granger and Schroeder, 2013).On the contrary, public sectors involves those companies that are operated by government.They have a motto to provide services to common people that are living in country. They are notinterested in making profits and expanding their market sales. Here, people have to pay taxes togovernment and that money is used in running these enterprises. Main aim of this type ofcorporation is to provide or make available several types of public services to civilians and dowelfare services for community. Emirates can be the best example of public sector organisationthat are giving airline services to people of nation. Apart from these sectors, third sector alsoexits that is known as voluntary sector. It is a non profit corporation that aims to provide socialservice. But these are not run and owned by government but they are also not interested inmaking profit and expanding their market. Oxfam is example of this sector of organisation. It isa non government organisation.
P 2 Size and scope of a range of different types of organisationsEmiratesVirgin AtlanticEmployees647688875Customer38,000032,0000Net income140.5 million Euro153.2 million EuroArea servedDubai, United Arab, GarhoudEngland,North America, theCaribbean, ,London,Africa, theMiddle East and AsiaEmirates have 64,768 employees in year of 2016 to 2017. Also they a large number ofconsumers that is approx 38,0000. The company operates their business in Dubai, Garhoud andUnited Arab and have a net income of 140.5 million Euro. On the contrary, Virgin Atlanticserves the different locations like England,North America, the Caribbean, ,London,Africa, theMiddle East and Asia. They also have a large number of employees and customers that are 8875and 32,0000 respectively. They have a net income of 153.2 million Euro. P 3 Relationship between different organisational functionEach organisation have different functions but have some common goal that is togain profit and grow their market. Relationship between Emirates and Virgin Atlantic are listedbelow:Production: Both companies are providing best airline services that are luxurious that iswhy large number of passengers are getting attracted towards their flights for travellings.They are also offering additional benefits to Islamic passengers during the month ofRamadan like providing different foods and beverages to them (Onetti and et. al., 2012). Research and development: These enterprises have invested a large amount of revenuein the process of R&D. To know about need and demands of common people, they haveto conduct surveys all over the globe. Their money as well as time spends in recognizinglifestyle of local people so that they provide services as per their need. This removesissues of common people which they face while travelling. Purchasing: They purchase raw materials like best quality aeroplanes and flying jets,make their own healthy foods of good quality,, etc. in minimum prices so thatthey selltickets at low prices to their consumers. They offer online business and booking can be
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