Unit 1 Business and Business Environment Assignment - Virgin Atlantic
Added on 2020-10-22
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UNIT 1. BUSINESSAND BUSINESSENVIRONMENT
Table of ContentsINTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................31.1 Different Types and Purposes of Organisations....................................................................31.2 Size and Scope of various organisations...............................................................................61.3 the growth of the international business environment...............................................................8.........................................................................................................................................................81.4 Relationships between organisational functions and their link with its objectives andstructure.......................................................................................................................................8TASK 2............................................................................................................................................9P4. Positive and Negative Impacts of the macro environment on Virgin Atlantic.....................9TASK 4..........................................................................................................................................11P5. Internal and External Analysis of Virgin Atlantic to determine its strengths andweaknesses................................................................................................................................11CONCLUSION..............................................................................................................................14REFERENCES..............................................................................................................................15
INTRODUCTIONBusiness Environment means the overall environment surrounding an organisation. Itincludes internal, as well as external environment which effects and influence working of acompany (Hillary, 2017). While the internal environment is necessary for effective internalmanagement, the external environment takes all the outside factors into account which affects thebusiness. The current report is based on Virgin Atlantic, which is one of the biggest airlinecompanies in private sector, National Health Service (NHS), one of the prominent public sectororganisations in the UK and Barnardo's, which is a voluntary company in the UK. It coversdifferent types, sizes and scope of various organisations and interrelationships of differentfunctions within an organisation and how these link to organisational culture. The report alsoincludes both positive and negative impacts of macro environmental factors and determination ofinternal strengths and weakness of a company.TASK 11.1 Different Types and Purposes of OrganisationsIn a business environment, it is imperative that various different types of organisationsare analysed in relation to their purpose, legal structure and stakeholders. Such informationwould allow organisations to conduct in-depth analysis of each type of organisation and gain abetter understanding. Various different types of organisations are discussed below:Private Organisation:These organisations are the ones which are incorporated and incepted to earn profits.These could be corporations, partnership companies or private agencies. These companies couldbe self sustaining or non-federal entities. The biggest example of one such organisation is VirginAtlantic which is owned by Richard Branson and since it inception, the firm is successful ofbeing one of the prime choices of customers to choose while travelling (Hamilton and Webster,2018). The purpose, legal structure and stakeholders of the company are mentioned below:Purpose of Virgin Atlantic:The organisation provides effective commercial aviation services to its customersglobally. These destinations include, Asia, Africa, the United States, Middle East and Mexico.Along with airline services, this company offers various other services like car, hotel, holiday3
booking facilities etc. the firm is currently working on expanding its business operationsproviding more efficient services to its service users globally.Legal Structure:The legal structure of Virgin Atlantic supports all the legal framework that of a privateorganisation where the company is completely owned by a single entity yet have shareholders(Quinlan and et. al., 2019). The company works to earn trust of their shareholders and effectivelygain profit which is them distributed among these entities as per their share in the company.These individuals have limited responsibilities for Virgin Atlantic' s financial liabilitiesaccording to their shareholdings' value.Stakeholders:The most prominent stakeholders of Virgin Atlantic are, customers, shareholders,employees, community, etc. The organisation has a separate yet crucial role for thesestakeholders. For instance, they are required to provide cost-effective yet quality service to theircustomers and at the same time the company is responsible to provide an impressive value ofshareholders' investment in the firm. Similarly, Virgin Atlantic has responsibilities towardscommunity too and is required to operate in ways which provides welfare to people along withthe business.Public Organisation:These organisations operate in the public sector and are operated and owned by theGovernment. The existence of these organisations is merely to provide its effective products andservices to the citizens of their nation. They do not seek profit like private organisations. Onesuch public organisation is National Health Services, UK, which provides effective healthcareservices within the country. Its purpose, legal structure and stakeholders are mentioned below:Purpose:The purpose of NHS is to provide social and healthcare services to people of the UK.These services include, Emergency Care, Dentists, Pharmacies, Mental Health Services, etc. Thisorganisation provides a range of services and work consistently to provide effective care to thepublic (Tregear, 2015).Legal Structure:The legal structure of the NHS covers various legislations like Health and Social CareAct, 2012 and Equality Act, 2010. Both these legislative acts legally bound the organisation to4
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