Business and the Business Environment

Business and the Business
Environment

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Different types and purpose of private, public and voluntary industries...............................1
COVERED IN PPT.....................................................................................................................1
P2 Size and scope of different types of organisation...................................................................1
COVERED IN PPT.....................................................................................................................1
TASK 2............................................................................................................................................1
P3 Relationship between various organisational functions which link with firm objectives......1
TASK 3............................................................................................................................................3
P 4 Positive and negative impacts of macro factors on Virgin Atlantic......................................3
TASK 4............................................................................................................................................5
P 5 Internal & external analysis of Virgin Atlantic.....................................................................5
P 6. Interrelation of strengths and weaknesses with external macro factors...............................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Business environment is nothing but a surrounding which comprises of external and internal
elements. These factors used to give impacts either positively or negatively on the working of
every organisation existing over there (Charter, 2017). Thus, it is vital to determine such effects
prior to establish business or before creating any type of commercial strategies. PESTLE analysis
is considered as a suitable tool for exploring these concepts since it aids in knowing about
conditions of different factors such as government, technology, society, economy, etc. of a
particular place or nation. Hence, company can easily understand existing situation of these
kinds of components before doing business at specific location. After that, they could make
schemes for minimising adverse such implications. The present report is fashioned on basis of
Virgin Atlantic. Herein, discussion is going on for knowing about its key strength, weakness,
threats and opportunities. SWOT analysis has been conducted for the same purpose. In addition
to this, various sectors of organisations like Private, public, voluntary along with their legal
structure is also being described in this assignment.
TASK 1
P1 Different types and purpose of private, public and voluntary industries
COVERED IN PPT
P2 Size and scope of different types of organisation
COVERED IN PPT
TASK 2
P3 Relationship between various organisational functions which link with firm objectives
Business organisation can develop and maintain their organisation structure which assist
in different operational factors of environment in effective manner. Within an organisation, a
person completes their work for reaching with desired goals and objectives in better way. It is
necessary for firm is to monitor and govern various department environment which help them in
developing and building strong relationship with their potential customers or buyers (Fernando,
2011). There are other various types of divisions which are need to be maintained
communication and effective relation within Virgin Group that are described as under:
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 Research and development department - It is one of the important department which
help in analysing and examining market situation and also assist in collecting data and
information related to market and its growth. Virgin also need to analyse all market
strategies and policies which are made by government and implement it within an
organisation. Rest of the department of business concern are doing effective work as per
their needs and demand of research report and it will help in increasing in profitability
and productivity level. This department manager helps in examining whole market area
where they need to do research and also analyse their customers’ needs or demand and
try to satisfy them.
 Marketing department – In current time period, this department help in promoting
company different type of goods and services which attracting large number of
customers towards their new making products in better manner. This will play an
essential role in maintaining and developing relation with their desired customers and
provide accurate data and information with the help of using different methods and
techniques (Hamilton and Webster, 2015). Along with this, an organisation adopts
various methods for marketing for promoting their effective goods and services among
large number of buyers in proper manner. They are using marketing methods and
techniques which help company for promoting their latest manufacture goods and
services in large market place for desired customers.
 Production department – This is one of the leading division which help in making and
developing creative product according to the need and demand of desired customers. If
customer return back the selling goods, then this will directly effect on their financial
growth and sales volume. Also it can effect on employee’s ability and capacity towards
achieving desired targets and goals in better manner. In addition to this, manufacturing
department mainly focus on waste material which reduces the revenue or income value
of the firm. It will also assist in reducing the cost of innovative products that effect on
company productivity and profitability and analyse growth level of the company
(Klapper, Lewin and Delgado, 2011).
 Human resource management – It is one of the most important department of every
company because this will play an essential role for managing and operating major
business functions in better manner. HRM main roles and responsibility is to motivate
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