Types of Organizations and Analysis of Amazon's Business Environment

BUSINESS AND BUSINESS
ENVIRONMENT

LO1: Organization’s Types, Size and Scope
 Dragon Den Group Presentation
Sale pitch Model
Sale pitch Model defines that attracts the consumers by providing facility to influence them
so that they buy the product. The company uses the selling techniques to sell the products or
services in the market.
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Amazon
Amazon is a technology company of America
The company operates in cloud computing, e-commerce sector.
The company operates worldwide
The main purpose of this company is to reach at large number of consumers
It is a private company due to which it has to follow all the laws regarding the private
companies has to follow such as laws related to income tax, license for delivering new
product or services (Amazon, 2018).
Selling techniques of Amazon
The selling techniques of Amazon play the role as the sales pitch:
The company provides all detail to consumers regarding their products with images. The
company also manages the inventory as per the requirement of consumers in order to provide
higher level of satisfaction. Discounts and refunds are the offer that is provided by the
company to its customer to attract them towards their services (McGrath, 2019).
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Organizational Structure of Amazon
Organization structure of the company is based on the Cost consciousness, Constant
reinvention, Improvement organizational culture and Customer Obsession (Dudovskiy,
2018).
Top management, middle and bottom management perform their responsibilities to increase
the sales. The company also earns the high revenue $232.887 billion as it attracts 2 millions
sellers towards their websites to sell their product (Research-methodology, 2018).
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