Big Data and Value Report

BIG DATA AND VALUE
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Organisation Description
Big data refers to the large volume and set of complex of data which may be structured or
unstructured both that overwhelm the business on a day to day basis. It doesn’t matter how much
amount of data do business have but what matters is how businesses make use of it in terms of
effectively analysis in order to gain useful insights which results in good decision making and
excellent strategic moves of the business. In the present report based on such big data collection
initiative the selected organisation is Amazon who have benefitted themselves with this
techniques of handling data of complex nature Cabrera-Sánchez & Villarejo-Ramos (2020).
Amazon is a multinational company in technological sector particularly focusing on digital
streaming, artificial intelligence, cloud computing and the most important one is e – commerce.
It among the top five largest company of USA. The founder of the company is Jeff Bezos who
founded the company is 1994 in Bellevue, Washington, United States. The major business of the
company lies in selling products online of various manufacturers around the world. The sector of
the company in which it operates is technology sector which includes cloud computing, e-
commerce and artificial intelligence. The main source of the company’s revenue is web services,
retail distribution and subscriptions and among these retail is considered to be the primary source
of the company through both online and offline channels. The largest source of operating profit
and growth potential of the company is AWS (Amazon Web Services).
The key products and services of the company includes Amazon Prime, Amazon Fresh,
Alexa, Amazon Web Services, Appstore, Amazon Drive, etc. The target segment of Amazon
comprises of multiple demographic factors such as all age group, both gender male and female,
areas include both rural and urban with a geographical reach in over more 100 countries. Almost
all classes of the society Amazon seeks to target due to having widest range of products at
competitive prices.
Current Data State of Amazon
a.
The company’s service and e-commerce sales revenue was 386.06 US billion dollars which was
rise from 280.52 US billion dollars. Out of this, the biggest segment in terms of operations is
North America which has a net sales of over 236 billion dollars Amazon - Statistics & Facts,
(2021).
The retail platform taking place online has generated an income of 21.33 Billion US dollars. The
number of employees hired by Amazon for both part and full time is 1298000. The shipping cost
of the company reported as 61.1 billion dollars and its marketing expenditure around the world
amounted to 22 billion dollars. The global brand value of this giant stood at 683.85 billion
dollars. The global visitor’s traffic from both mobile and computers amounted to 2.7 billion
dollars. Total number of Amazon prime users across the US are amounted to 153 million users.
Amazon seeks to collect data from those users who navigate through the sites which gives much
information on time spent and browsing on different pages. Many external data sets are used
such as census data in order to gather information on demographics. Product recommendation at