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Business and Business Environment of Nestle : Assignment

   

Added on  2020-10-04

12 Pages2841 Words281 Views
Business and BusinessEnvironment

INTRODUCTIONBusiness is known as an organisation in which individual comes up with unique andinnovative ideas to operate different functional and operational activities. Main objective of themis to maximise profit and income of firm by using different strategies and plans. All businessfirms in an economy are surrounded by different environmental factors that directly impacts onits organisational procedure. Business environment is a combination of two different elements asinternal and external (Fernando, 2011). These factors are directly affects on decision makingprocess and profitability of firm. For this management and manger of organisation requires tomake impactful strategy to reduce negative impact of these factors. This report is based on Nestlewhich is a largest food and drink company. This organisation was founded in the year of 1866 byHenri Nestle, Charles page and George page. Nestle basically deals in dairy products, chocolate,coffee, ice cream and pet food. This report represent types and purpose of different organisationsand its legal structure, size and scope of these firms and interrelationship between differentfunctions of firm. At last it is determine positive and negative impact of macro environmentalfactors, internal and external analysis of firm and how strength and weaknesses are interrelatedwith external factors. TASK 1(Covered in PPT)M1 How the structure, size and scope of different organisations link to the business objectives Each and every organisation has different structure and size which is based on theirobjectives and goals. Owner of this firms are manage their business activities properly on thebases of their resources and funds (Hamilton and Webster, 2015). Through this they can easilystructured firm's size. All these procedures are based on their future objectives and goals whichare require to identify properly. These activities include employees analysis and management,resources allocation and funds management to getting higher profitability and growth. Structure,size and scope of different organisations are properly link to the business objectives and goals.1

TASK 2 P3 Relationship between different organisational functionsIn a business organisation different departments and employees are works to provide theireffective and quality services to achieve their future goals and objectives in effective manner.Management of organisation analyse business activities and approaches to classifyresponsibilities to them properly (Klapper, Lewin and Delgado, 2011). These roles are based onskills and working capacity of employees. Nestle is a largest organisation which is providequality services in food or drink. This is basically deals in dairy products, chocolate, coffee, icecream and pet food. They are implement their operational and functional by differentdepartmental approaches as - Sales and Marketing division of Nestle is works to provide their quality services tocustomers on the bases of their requirement and need. Marketing division helps to introduce newproducts and services in target market to maximise product sales and organisational revenueeffectively. Main objective of this division is to provide quality products and services oforganisation in several countries to build strong connection with target customers. Thisdepartment has direct link with the activities of research and development and human resourcedepartment. HR department helps to appoint qualified candidates within organisation andresearch and development department provides the function regarding assessment current trends.Research and development department of Nestle is works to analyse several marketingprocedure to provide appropriate services to them. This division analyse customers demand andtheir requirement for specific products. After this analysis, Nestle make appropriate and desirablemodification in their products and services (Osterwalder and Pigneur, 2010). This departmentfunctioning has direct link with marketing operations. Information provided by such departmenthelps to grab required knowledge as per needs. Production and manufacturing division is works to produce quality products in firm onthe bases of customers demand and their requirement. Through this they provide quality servicesto their customers. Main objective of this department is to provide higher satisfaction tocustomers through their appropriate desirable products. This department has link with marketing.Marketing functions helps in assessment of different needs of customers which is used byproduction department in future to produce goods. 2

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