Roles and Responsibilities of Marketing and Their Interrelation with Other Functions of Organisation

Marketing
Essential

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................4
Roles and Responsibilities of marketing and their interrelation with other functions of
organisation. ...............................................................................................................................4
TASK 2............................................................................................................................................8
Compare ways in which an organisations apply marketing mix to attain overall objectives.....8
TASK 3..........................................................................................................................................11
Marketing Plan for CADBURY................................................................................................11
CONCLUSION..............................................................................................................................15
REFERENCES..............................................................................................................................16

INTRODUCTION
Marketing refers to the process of promoting and creating awareness about products as
well as services at marketplace in order to increases sales and generate higher profits. Marketing
involves various activities such as Advertisement, personal selling, social media marketing and
so on. By the assistance of this, companies are able to attract large number of audiences
prevailing in the market (Arendt and Allain, 2019). This will also assist companies to enhance
the level of sales as well as profitability within short span of time. In an organisation, marketing
plays vital role as it assist in achieving higher as well as development in an effective manner. In
the present report, CADBURY is chosen as a base company. It is a multinational company that
was established by John CADBURY in the year 1824. The company headquarter is in Uxbridge,
London and at present its existence is in more than 40 countries. The company offer product
such as chocolates, beverages, candies and so on. The present report covers different roles as
well as responsibilities of marketing function. Along with this, it explain how marketing
department of an organisation is interlinked with other departments of company. Furthermore,
Marketing mix of two companies is described in the report. In addition to this, Marketing plan is
developed and evaluate in this report.
TASK 1
COVERED IN PPT
TASK 2
Compare ways in which an organisations apply marketing mix to attain overall objectives.
Marketing mix involves ideas as well as plans that is adopted by companies in order to
promote their brand in market. Marketing mix involves 7P's that assist company to identify
customer requirements and attain their objectives on time. The marketing mix of CADBURY
and NESTLE is mentioned below:
Basis CADBURY Nestle
Product It implies any goods and
services offer by an
organisations to fulfil needs
Nestle is one of the biggest
multinational corporation of
Switzerland. It provides wide

and demand of their
customers. CADBURY
provides multiple products to
their customers which includes
chocolates,
cookies,desserts,ice cream.
Born vita, Dairy milk,five star,
Gems and so on (Arslanagic-
Kalajdzic, Žabkar and
Diamantopoulos, 2019).
range of products to their
customers, which include
chocolates, baby foods, pet
foods, coffee, beverage, dairy
products, frozen food and
healthcare nutrition. The
company offers various
products and services to their
customer. Famous products of
Nestle includes Maggi, Kitkat,
munch, milky bar, nestle
coffee etc.
Price The rates at which company
offers their products and
services to their customers is
known as price of products.
The company provides high
quality of products to their
customers thus it use high
price skimming strategies for
Oreo,CADBURY silk and
Bonneville chocolate.
CADBURY adopts economic
pricing strategies for Perk,
Five Star, due to heavy
competition arise in market
place.
The pricing strategy of nestle
is totally depends on the nature
of products they provides to
their customers. Nestle use
competitive pricing strategy to
their chocolates products due
to high level of competition
available in the market area.
On the other side, organisation
charges higher prices for the
product Maggi as compared to
their other rivalry industries.
Place It defines as particular market
location where the
organisation supply their
Nestle started their business
within the new marketplace
with the help of which their