Employee Engagement in the Current Context of Covid-19

Business and Law
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TABLE OF CONTENTS
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CHAPTER 1: INTRODUCTION....................................................................................................3
1.1 Background of study..............................................................................................................3
1.2 Aim and objectives................................................................................................................3
1.3 Rationale................................................................................................................................3
1.4 Scope......................................................................................................................................4
CHAPTER 2: LITERATURE REVIEW.........................................................................................5
CHAPTER 3: RESEARCH METHODOLOGY.............................................................................9
CHAPTER 4 DATA ANALYSIS ................................................................................................12
CHAPTER 5 CONCLUSION........................................................................................................17
CHAPTER 6 RECOMMENDATIONS ........................................................................................19
REFERENCES .............................................................................................................................20
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Topic: Employee engagement in the current context of Covid - 19
CHAPTER 1: INTRODUCTION
1.1 Background of study
Employee engagement is the approach that results in right condition for all the employees
of an organization so that they commit to all their organization’s goal and values. In the same
way, current study shed a light upon impact of employee engagement upon performance of
employee at the time of Covid-19. This pandemic affect the entire working system of a business
in opposite manner because the entire world shut their business for 3 months and as a result, it
becomes difficult for the HR to engage the employees. Therefore, it is an extent to which an
employees feel passionate about their jobs and commit to their organization as well. Through the
study, scholar wants to make attention of many readers towards the strategies used by the
company for engaging employees for long term.
1.2 Aim and objectives
Aim:The aim of this research is to investigate employee engagement and the impact of
technology in the current context of COVID-19.
Objectives:
 To investigation the level of engagement of employees during this COVID-19.
 To examine the impact of technology on employee engagement during COVID-19.
 To investigate the level of employee engagement from some Multinational organisations
during COVID-19.
Research questions:
 How engaged are employees during this COVID-19 period?
 Are organisations effectively supporting employees in this period of COVID-19?
 How effective are the technological tools impacting on employee engagement in an
organisation during the current COVID-19?
1.3 Rationale
The rationale for conducting the research on specific topic is such that employee
engagement is considered one of the most common problem for many organizations and that is
why, the study provide ways to engage employees during this tough situation. Hence the current
study provides range of options and importance of technology in order to manage the work along
with retaining employees because secondary study reveals that more than 50% of the
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organizations are facing the same issue. Therefore, with the help of this research, scholar analyze
the strategies used by companies in order to engaging employees and determine the importance
of technology for retaining them as well.
1.4 Scope
Research on this specific topic will help different investigator who want to study on this
topic. Such that they may gather information and considered as a secondary research which will
benefited them and also analyze the level of employee engagement during Covid-19. Moreover,
organizations also determine the ways through which managers of HR engage employees and
this in turn sustain the brand image of a firm as well. Therefore, the study will benefited people
in order to understand the importance of technology that assist to keep engaging employees for
long run.
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CHAPTER 2: LITERATURE REVIEW
Literature review is surveys of books, articles and other sources related to particular areas
of research or issue in order to get useful information. In another words, it can be stated that
literature review involve process such as finding from relevant publication, critically analysis
them and explained whatever necessary information has been identified. So, this are mostly
designed in order to provide brief overview of sources that has been used in order to research
information related to particular topic. Therefore, literature review on employee’s engagement
and the impact of technology in situation of Covid-19 are as follows:
Theme 1: The way employees has been engaged during Covid -19 period
As noted by Mantarova and Toskov, (2019), manager in order to engage more and more
customers in the organisation in situation of Covid -19 has tried to make use of different
strategies so that they are motivated to give their best for growth and expansion of business.
Understand their feeling and provide support to employees so that they can cope up with
pandemic situation and positively contribute in achievements of company goals. Due to covid-
19, most of the employees are suffering from mental stress because of lack of security therefore
managed have tried to ensure their safety and health. Keep informed is another steps that has
been undertaken by manager in order to enhance employees engagement as it by informing
employees several changes is able to motivate them to adapt themselves as per environment so
that company can grow and sustain its business for longer time frame. The author further stated
that manager has also taken steps towards maintain friendly and healthy working environment so
that employees can be feel relaxed and are ready to give their best for growth and expansion of
firm. Like Respect, recognition to employees for their hard work and determination has make
employees happy and enhance their engagement to put more and more efforts for benefit of
organisation.
From the perspective of William Kahn (2019), recently managers are making use of three
dimension of employee’s engagement in order to cope up with situation of Covid-19. Physical ,
cognitive and emotional are three principles of employees engagement that has been used by
manager to handle diverse individuals within organisation. Physical engagement specifies that
employees needs to be present both in physical and mental manner so that they can perform job
in better manner. Therefore, manager in order to enhance their physical and mental presence has
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tried to provide social environment so that they can active take part in different activities that
will lead in growth of firm. Cognitive engagement stated that most of the employees are
interested to have knowledge of vision and key strategies of firm and the way their performance
will helps in achieving their goals as well as firm. So, manager in scenario of Covid-19 through
effective communication or sharing relevant information about organisation short term and long
term goals is able to get maximum engagement of employees. The last dimension is emotional
engagement it focus on relationship between employee and employer of organisation. Therefore,
in context of Covid-19, in order to make employees feel relaxed management has tried to build
strong relationship with them to understand their respective problem and find alternative solution
for better outcome. Positive interpersonal relationship, trust and team work has contributed in
maximum engagement and more productivity even in situation of Covid-19.
Theme 2: Impact of technology on employee’s engagement in period of Covid-19
From the point of view of Geue, (2018), due to covid-19, company have started making
use of innovative technology or digital media to promote its products and services to range of
customers in limited time frame. The author states that technologies have positive impact on
employee’s engagement as it contribute in making their life better. Through innovative
technologies employees are able to complete particular task in limited time and efforts thus it has
motivated them to make use of it for achievements of end goals. Employees can easily access
various information through innovative technologies or email or video conferencing tools
thereby through innovative technology they are able to connect with each other. Thus it further
contributes in reducing face to face communication and ensuring social distancing, health and
safety of employees within organisation.
On another hand, Hughes and et.al., (2019), illustrate that technology have caused
frustration to employees as they are threat to their stability or requirements within organisation.
People are becoming more and more dependent on technologies for work as they can complete
task in limited cost as well as time. But it has leads to decrease in requirements of employees or
less employment opportunities. Constant changes and development in technology in context of
Covid-19 has impacted employees to learn new skills, knowledge and capabilities in order to
delivered services to customers as per their expectancy. Thus it has make employees unemployed
that does not have skills related to innovative technologies thereby impact their lifestyles and
creating more stress in their life. Another negative impact of technology on employees is that due
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