Impact of Digital Marketing on Profitability and Sales of a Company

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Added on 2022/12/05

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This research aims to examine the impact of digital marketing on the profitability and sales of a company, with a case study on Marks & Spencer. It explores the concept of social media marketing, different digital tools for promotion, challenges faced, and strategies used by Marks & Spencer. The research is significant in providing detailed information about the influence of digital marketing on revenue and profits, as well as enhancing skills in digital marketing.

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Impact of Digital Marketing on Profitability and Sales of a Company

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