Importance of Social Media in Increasing Sales

Business and
Management Project

Table of Contents
Title: To identify the importance of social media platform in increasing sales of an organization.
..........................................................................................................................................................3
INTRODUCTION ..........................................................................................................................3
Background of the research & Company....................................................................................3
Research aim: .............................................................................................................................3
Research objectives:....................................................................................................................4
Research Question:......................................................................................................................4
Preliminary Literature Review.........................................................................................................4
Social media as marketing and promotional tool........................................................................4
Factors associated with social media platform which assist in enhancing the sales...................5
Role of social media and its impact on sales margin..................................................................6
Research Method.............................................................................................................................6
Timescale.........................................................................................................................................8
Resources.........................................................................................................................................9
Conclusion.......................................................................................................................................9
References......................................................................................................................................10
Books & Journals......................................................................................................................10

Title: To identify the importance of social media platform in increasing sales of
an organization.
INTRODUCTION
Social media plays very essential role in the overall development and enhancement of
business operations at the competitive marketplace. There are various tool and techniques related
with social media which provide assistance to the company in order to improve the sales as well
as performance of the organisation at the market area (McCann and Barlow, 2015). In the present
report, Waitrose is chosen as the base company which is a British supermarket. Head office of
the organisation is established in the market of Berkshire, England. Waitrose is an organisation
which was founded in the year 1904 by David Taylor, Wallace Waite and Arthur Rose. This is a
research report which mainly includes ample number of sections where aim and objectives are
required to be developed so that whole research will be formulated. Along with this, literature
review on some topics are required to be explained so that reviews of different author will be
collected. In addition to this, research method are going to be discussed in a detail manner.
Background of the research & Company
Social media define as one of the latest computer technology which is being used by the
management team of an organisation in order to interact with their consumers in an effective and
appropriate manner. The main reason behind conducting this research is to improve the
knowledge of people about the importance and impact of social media on the enhancement of
sales ratio of the company (Choi and Thoeni, 2016). In the present research, chosen organisation
is Waitrose which is a British supermarket established in the year 1904. The management team
of the company going to conduct a research so that various recommendations and suggestions
will be given to the management team of Waitrose related to the social media platform which
leads towards the overall enhancement of sales ratio of the organisation. This will assist other
researcher who are going to conduct the same research in near future within similar sector.
Research aim:
“To investigate the significance of social media platform in order to increase the sales
of an organization. A study on Waitrose, London.”

Research objectives:
 To understand the concept of social media as marketing or promotional tool.
 To identify the factors associated with social media platform which assist in enhancing
the sales of Waitrose.
 To determine the role of social media and its impact on sales margin of Waitrose.
Research Question:
 What do you know about the concept of social media as marketing or promotional tool?
 What are the main factors associated with social media platform which assist in
enhancing the sales of Waitrose?
 What is the role of social media and its impact on sales margin of Waitrose?
Preliminary Literature Review
Social media as marketing and promotional tool
According to the view point of Moe and Schweidel, (2017), social media is a way by
which businesses reach their prospects and customers. Social media provides an effective way to
reach the customers by using different social platforms such as Facebook, Twitter, Instagram,
Pinterest, etc. A great marketing on social media is helpful for remarkable success to the
business. This creates devoted brand advocates and this also increases sales and profits. Social
media is type of internet marketing which includes creating and sharing of content on social
media networks for achieving marketing and branding goals. There are different companies
which uses social media campaigns for promoting their products and services. Marketing
through social media is best way for increasing website traffic. This helps in raising brand
awareness. When companies try to promote products through social media, there is need for
building social media marketing plan. The social media for marketing enables business to project
the brand image around variety of different social media sites. The growth of social media has
reflected that there is need for promoting and marketing products and services through social
media. Two major social media applications naming Facebook and Twitter are used for
promoting products and services. Social media marketing is useful for using the social media
platforms for connecting with audience and build the brand. This also helps in increasing sales
and driving website traffic (Kumar and Nanda, 2019). The major social media platforms are
Facebook, Twitter, LinkedIn, Pinterest, etc.