Impact of Macro Environment on Business Operations

BUSINESS AND BUSINESS
ENVIRONMENT

TABLE OF CONTENTS
 Introduction
 Main Body
 Conclusion
 References

INTRODUCTION
 The Presentation will outline impact of various external factors on business
operations, analysis of strengths and weakness of the organization.
 Further, the presentation will also describe interrelationship between strengths,
weakness with external factors that are existing in macro environment .

Impact of macro environment on business operations
Macro environment –
 It refers to the part of business environment that consists of external factors
that can impact the operations of the company indirectly and firm cannot
fully control these factors. Macro environment involves those factors that
may impact the performance, decision-making, various types of strategies of
the firm related with pricing, distribution and marketing etc.
PESTLE Analysis -
 PESTLE analysis refers to the tool that an organisation can use for
evaluating the different types of factors that are existing in the external
environment outside the organisation.
 Tesco will use PESTLE analysis for identifying the positive as well as
negative impact of factors such as political, social, legal, economical etc. on
the operations of the firm.