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Report on Business and Business Environment of Virgin Atlantic

   

Added on  2020-06-05

13 Pages3998 Words35 Views
Business and BusinessEnvironment

Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1 ...........................................................................................................................................1P 1 Different types and purposes of organisations.....................................................................1Covered in PPT...........................................................................................................................1P 2 Size and scope of a range of different types of organisations...............................................1Covered in PPT...........................................................................................................................1TASK 2............................................................................................................................................1P 3 Relationship between different organisational functions.....................................................1P 4 Impacts of macro environment has upon business operations............................................3P 5 Internal and external analysis .............................................................................................5P 6 Interrelation of strengths and weaknesses with external macro factors................................7CONCLUSION ...............................................................................................................................8REFERENCES ...............................................................................................................................9

INTRODUCTIONBusiness environment can be simply defined as sum of total of all internal and externalfactors that may impact the business of an organisation. The factors may include workers,customers, stakeholders, supplier and norms of the business (Carter, 2013). The requirements orneed of users is also a part of this. There are generally two types of business environment that isexternal and internal. The prior one consist of physical assets, work force, technological abilities,resources required for marketing, management structures, finance, products, goals andobjectives, etc. Where as latter one is classified into two types namely micro and macroenvironment. The present report is based on the business and business environment of VirginAtlantic. In this project, different types of organisations are explained such as private, pubic andvoluntary enterprises. The size and scope of Virgin Atlantic and British Airways is discussedhere.TASK 1 P 1 Different types and purposes of organisationsCovered in PPTP 2 Size and scope of a range of different types of organisationsCovered in PPTTASK 2P 3 Relationship between different organisational functionsAn organisation includes different functions that are closely linked with their objectivesand structures. Some of the functions of Virgin Atlantic are discussed below:Production : This is one of the functionalities of the organisation. It is producingcomfortable and luxurious air lines services so that large number of travellers getattracted towards them ( Botha, Kourie and Snyman, 2014). And as a result, the sales ofthe corporation gets increased effectively.Research and development : Virgin Atlantic is investing a large amount of money indoing research and developments as this tells them about the demands of population. Bythis way, they can manufacture services or goods in accordance to them. They examinesthe culture of the civilians whereby they notices the holiday or festivals of their users.1

They also give focus on living style where they recognise what type of food are used bythem so that they can provide them the same during the travelling hours. After identifyingthese all, they do development regarding such activities. Purchasing : They attempt to purchase best quality and low price raw material such ashigh speed aeroplanes, fresh food items, etc. They also tries to provide a separate waitingarea for the purpose of rest if there occurs any delay in the departure and arrival ofplanes.Human resource management : Virgin Atlantic involves HRM in their company so thatthy can recruit skilled workers. It is the responsibility of human resource management tohire best or skilled employees. They have to do so as lives of large number of peopledepends on one or two pilots. They are familiar by this truth because of this they alsoprovide training and development to the new joiners (Chang and et. al., 2014). They alsoset a criteria for selecting an employee such as one get hired if they posses goodcommunication skills, effective interpersonal as well as intra- personal skills, politenessin their behaviours, etc. They provide maximum 8 months training to the newly hiredemployees so that there will be no risk at the time of travelling. For recruiting bestemployees, they have conduct survey of various universities and colleges. This takes a lotof time as well as money. So, they can also take online interviews in order to minimisethe time and money of recruiting. Accounting and finance : Venture also invest a lot of money in management so that lessrisk or errors gets occurred in the accounting and finance. They uses modern software forthe purpose of calculation of their incomes and expenditures such as Spreadsheet, Msexcel, Ubuntu, etc. so that manual errors can be minimised and less time gets consumed.Organisational structures can be simply defined as a structural framework that is used todetermine hierarchical design within an enterprise. It explains the ways through which task isallocated, coordination and various other activities like supervision is carried out so that desiredgoals can be achieved. There are three types of organisational structures namely functionalstructure whereby enterprises creates special functional departments (Chavis, Klapper and Love,2011). This is done on the basis of skills and specialisation. The second one is divisionalstructure whereby organisation generate divisions on the ground of geography and goods orservices or market. The third one is matrix structure that consists of multiple reporting lines.2

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