Pros and Cons of Macro Environment: NatWest

This presentation focuses on NatWest, a multinational banking company, and explores the pros and cons of the macro environment on its operations. It includes an analysis of internal and external factors, strengths and weaknesses, and their relation to external macro factors. The presentation also discusses the impact of political, economic, social, and technological factors on NatWest, as well as the importance of considering the business environment in decision-making. The SWOT analysis of NatWest highlights its market share in the UK, affordable financial services, and challenges related to brand image and international presence. The presentation concludes by emphasizing the interrelationship between internal and external factors and their impact on NatWest's performance.

Business
Environment
(Task 3 & 4)

Content Covered
 Introduction
 Pros and cons of macro environment
 Internal as well as external analysis of NATWEST
 Strengths and weaknesses of NATWEST which interrelate
with external macro factors
 Conclusion
 References

Introduction
This presentation is focused on NatWest which is a multinational
banking company. In this presentation, pros and cons of
external forces has been explained. Along with this, internal
and external analysis of cited organisation has been done to
identify its strengths and weaknesses and their relation with
external macro factors.

Cont...
Some macro environmental factors are discussed below which
can influence positive and negative impact on Business
enterprise:
Political factors
Economical factors
Social factors
Technology factors

Pros and cons of macro environment
Every organisation is surrounded by its business environment, so
it is responsibility for managers to operate their organisational
activities and practices to consider different factors of business
environment. NATWEST is a leading bank which is growing
well as it has a talented workforce.

Cont...
Some macro environmental factors are discussed below which
can influence positive and negative impact on Business
enterprise:
 Political factors
 Economical factors
 Social factors
 Technology factors

Cont...
Different political, economical, legal and technological factors
have a huge impact on NatWest. As, any changes in
Government rules and regulation can force this company to
change its existing strategies and policies. Also, changes in
customer buying behaviour can force cited company to modify
its current interest rates.

Internal as well external analysis of
NATWEST
It is very much important for every organization to consider their
business environment before making any important
organisational decision. Different internal and external forces
can affect the overall performance of enterprise. Internal
factors are those which can affect company internally and also,
that can be controlled by the managers.

SWOT analysis

SWOT analysis of NATWEST
Strengths (Internal) The strong point of this organisation is that it has a
large market share in United Kingdom. Current
market share of NATWEST is 6%. It is a well
known business enterprise because it provides
financial services at affordable rates.
Weaknesses (Internal) This organisation has most of the branches in
United Kingdom only which represents that it
has less presence in other countries as
compared to its market competitors. This
organization have faced business problems due
to controversies related to internal audit which
certainly affected its brand image.

Cont...
Opportunities
(External)
By expanding its business in other countries, this
organisation can mark its presence in all over the
world. With the help of international expansion, it can
help UK in making good relationship with other
countries.
Threats (External) Huge number of banking firms ARE giving
NATWEST a tough competition and also
decreasing its market share. Government of
United Kingdom is making various changes in
taxation and other policies which is affecting THE
banking industry.

Interrelation of strengths and weaknesses of NATWEST
with macro environmental factors
United Kingdom has a strong base for banking industry.
NATWEST is one of them which is growing at a high pace.
General public trusts a lot this organisation as it provides
better financial services at affordable or low interest rates. It
has build a strong position in European banking industry, but
due to some controversies and incidents such as Brexit, it has
lost its brand image.

Cont...
By taking help of technical support, NATWEST can
improve and develop its business activities and practices.
Technological advancement requires high level of capital.

Conclusion
By evaluating this presentation, it has been concluded that there
are various positive and negative impacts of external factors
which can affect the organisational performance of
NATWEST. Along with this, SWOT analysis of this company
has been done to identify its strengths and weaknesses. At last,
interrelationship between internal and external factors has
been evaluated.

References
Barnas, K., 2011. ThedaCare’s business performance system:
sustaining continuous daily improvement through hospital
management in a lean environment. The Joint Commission Journal
on Quality and Patient Safety. 37(9). pp.387-AP8.
Boons, F. and Lüdeke-Freund, F., 2013. Business models for
sustainable innovation: state-of-the-art and steps towards a research
agenda. Journal of Cleaner Production. 45. pp.9-19.
Cavalcante, S., Kesting, P. and Ulhøi, J., 2011. Business model
dynamics and innovation:(re) establishing the missing linkages.
Management Decision. 49(8). pp.1327-1342.

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