Concept and Impact of Business Environment

Business and
Business
Enviroment

Contents covered
Following contents are covered in this ppt:
Concept of business environment
Impact/influence of macro environmental factors on Business
operations
Determining the Strength and weaknesses of NATWEST and
explaining their relationship with external macro
environmental factors
References

Concept and meaning of business
environment
Business environment refers to the all circumstances and
situation surrounding business. It includes basically two terms
that is business and environment. Business refers to the
economic system where products and services are exchanged
for one another for earning income as well as profit.
Environment is defined as the aggregate of all surroundings of
living things hat includes natural factors' and other living
organism that supports business in their growth as well as
development. In addition to this it also may lead to threats and
damages

Impact/influence of macro
environmental factors on Business
operationsMacro environmental are major elements that are uncontrollable
in nature and have great impact on various business activities.
These variables also have great effect on the sustainability,
profitability and growth of Bank. It has great influence on
employees, organisation policies, strategies as well as
decisions. The macro environmental elements include social,
technological, political, legal, economical and environmental
forces. Macro environmental factors have great effect on
overall development and growth of organisation.