Negative & positive impact of macro environment

Business and
Business
Environment

CONTENT COVERED
 Introduction
 Negative & positive impact of macro environment
 Internal & external analysis
 Relation of strength and weakness with external macro
factors
 References

Negative & positive impact of macro
environment
Every business is affected by external factors which are operating
outside business organisations. All these factors are
uncontrollable and these can be changed in desired time
frames. There have been evaluated positive and negative
impacts on business and their activities.

CONT....
The analysis is made on NATWEST firms which are leader in
granting loans to customers, their main aim is linked with
helping the business in expanding their activities by providing
them financial help.