Positive and negative impacts of the macro environment

This presentation discusses the positive and negative impacts of the macro environment on business functions and operations. It covers political, economical, social, technological, environmental, and legal factors. The presentation also includes an internal and external analysis of TRANSCO, a British gas industry, and concludes with the importance of understanding the business environment for accurate decision-making.

Business & Business Environment

Introduction
 Business environment is the combination of different types of internal
and external factors which involves employees, clients, customers,
owners, innovative technologies, market trends and changes in
economies.
 All these factors affects business functions and operations in both
negatively and positively manner.

Positive and negative impacts the macro
environment
 During the competitive scenario there are
several factors that have directly influence
overall business functions and operations
which plays important role within
economy.
 Along with this they also have impact
positively or negatively by considering
those factors firms can achieve their goals
and objectives in an appropriate manner.

Political factors
 Positive: If TRANSCO follows different types of rules and legislations
than they can become more successful organisation and able to build
strong relationship with customers.
 Negative: Every country has their own rules and legislations which
is made by government so TRANSCO needed to measure all those
things which help them to gain business goals. If they do not follow
them then they can get lose in services as they offered.

Economical factors
 Positive: By focusing on economic crisis factor they can make their
industry better and offer its services in a perfect way.
 Negative: Due to high inflation rate buying factors can be
influenced which can be the greater lose of firm.

Social factors
 Positive: Through focusing on natural gases they create awareness
towards services and able to provide effective gas to people in
economy.
 Negative: If TRANSCO is not able to take proper decisions about
its services then it can reduce their brand image within the marketplace.

Technological factors
 Positive: By using so many new techniques and tools they can bring
effective improvements within its services towards gas and able to
make people happy.
 Negative: If TRENSCO is not able to adopt different technologies
then few difficult situation can be raised any time and resolve them can
be more tough.

Environmental factors
 Positive: If they consider different types of issues at marketplace along
within economy then they can take decisions accordingly and gain
effective image of their business.
 Negative: Disadvantage of this factor is, it takes too much time to
develop alternatives towards gas.

Legal Factors
 Positive: By considering different types of laws and legislations
TRANSCO gap plc is able to become effective and famous brand of
British which provide effective services to its customers.
 Negative: Laws and legislations are one of the important part of
every country if firms are not able to cope up with them then can get
lose.

Internal and external analysis
\ Weakness TRANSCO British gas industry has innovative
technologies in order to control electricity developing
boilers and heating within the UK market. Another strength is they always creates substantial part of
total electricity for consumers with the help of billing
systems. This firms also includes Gas, boilers, central heating, drains
and plumbing and home appliances that provide at
marketplace. This firm generally depends upon wholesale market along
with tariff prices has been changed as per the British gas
image. Residential energy cost boost that lead to a slum as per the
customer base.
Opportunities Threats This industry has large number of growth and market
opportunities within retail businesses. Another is optimistic energy policies can be come in to the
nest 4 year. Maximisation of wholesale and gas and electricity costs. Major threat is existing government regulations comes into
the retail energy sector. On the other side in current market there are so many
challenges in order to adopt more gas fired power stations.

Conclusion
 According to the above representative PPT it has been concluded that,
business and the business environment is the activity of different types
internal and external factors combination which is generally used to
identifying SWOT and PESTLE analysis through companies to know
accurate information as per the market scenario.

Reference
 Berg, E. and Kilambi, K., Siebel Systems Inc, 2014. Method and
apparatus to facilitate development of a customer-specific
business process model. U.S. Patent 8,639,542.
 Chi, T., 2015. Business contingency, strategy formation, and firm
performance: An empirical study of Chinese apparel SMEs.
Administrative Sciences. 5(2). pp.27-45.
 Craig, T. and Campbell, D., 2012. Organisations and the business
environment. Routledge.