Using Osterwalder's Business Model Canvas, construct the business model used by your chosen company. What role does innovation play in your company's business model? How can innovation be improved in your company? Course textbook: Tidd, J. and Bessant, J. (2014) Strategic Innovation Management, Wiley. A selection of recommended further readings Baumol, W. (2002) The Free-Market Innovation Machine: Analyzing the growth miracle of capitalism. Princeton: Princeton University Press. Burgelman, R., Christensen, C. and Wheelwright, S.