Netflix Assignment 2022

NETFLIX

Table of Contents
Introduction............................................................................................................... 2
Service information and Background history....................................................................2
Innovation evaluation................................................................................................... 4
Recommendations....................................................................................................... 7
Conclusion................................................................................................................. 8
Reference.................................................................................................................. 9

Introduction
Netflix is a streaming company that offers internet-streaming services to providers. This can be
done either through watching them through the internet or through sending hard copies of the
tTV series and movies on DVD. The reason for picking this is that over time the filming
industries has grown and been part of leisure activities. The production industries have had a
high demand for movie production thus the recent technological advancement and innovation of
new methods to meet its customer's demands (Gomez-Uribe and Hunt, 2016).
In addition to being leisure, it has also added social bonding since people can join or boost
interpersonal relationships by watching or discussing on these services. The industry acts as an
education channel since some of the TV series and movies streamed by Netflix offer valuable
information to the users.
Since the start of the filming industry, there have been several movies and TV series released
that have tried to depict a true story (Jones, & Alony, 2011). This may include the dreadful
activities that have happened during the past. Watching these prevents society from doing
activities that may lead to this. There has also been a product that has shared the cultural history
of different communities thus aiding in appreciation of certain cultures. It is also important to
note that this service has also created job opportunities for different professions thus boosting
economics.
Service information and Background history
The company's name in full is Netflix, Inc. The co-founders of this company were Red Hastings
who was a business entrepreneur and Marc Randolph; he was the marketing director. This dates
back to the year 1997 August 29 (Lusted, 2012). They started the company as a media streaming
and rental video company in Los, Gatos in California. The primary service that is offered by the
Netflix Company is to offer subscription service to viewers. The TV series and movies that are
contained in their library include both productions done by other film industries and in house
productions.
Based on the current statics, it is estimated that the company has over 149 million subscribers
over the world. The major chunk of the subscriber is from the United State with the number

reaching 60 million. Despite the global reach of this service, there are exception countries that do
not have this service. These countries include:
 Syria
 Iran
 North Korea
 Iran
 Crimea
This is due to the government rules and regulation that have banned these services. The company
has grown to have other branches across the world, with the key branch offices located in: Brazil,
Netherlands and at South Korea.
In the beginning, the business ventured in the DVD sales and renting, this was trough use of mail
service. In the year 1999, the company was able to offer these services through the internet. The
DVD sale was not promising and after a year since the founding of the company Hastings
decides to leave this service and focus only on the DVD rental services (Tidd and Bessant,
2018).
It was until 2010 that the internet venture leads to streaming of the service. Once could subscribe
and stream the films directly through the internet. The business retained its DVD rental service.
The streaming services were launched in the United State and its promising customer satisfaction
it spread internationally to other countries (Velásque, Ahmad, Bliemel, & Imam, 2010).
In the year 2012, the Netflix Company produce its first TV series by the name ‘lilyhammer’.
This marked entering the production business. The company's venture in the filming industries
made it top of the list in 2016, having produced many TV series than other services. In the year
2017, the company was caught up in debts of up to 21.9 billion. This was contributed by the
acquisition of streaming rights in over 190 countries and the resources put in producing new
content at a high rate.
Currently, Netflix offers streaming service in three categories, these include:
 Basic plan- this enables a user to stream TV series and movies in only one devise
 Standard plan- allows HD streaming on up to two devices concurrently.