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Digital Innovation Flow Diagram

   

Added on  2020-02-24

9 Pages2523 Words69 Views
DIGITAL INNOVATIONNameDate

Business model canvasKey PartnersKey Activities ValuePropositionCustomerRelationshipCustomerSegments Advertising channels such as print, electronic, and social media; Forte Fusion needs to advertise so customers can know about themSuppliers of electronic devices where augmented reality can be used are also important partnersThe most important partner is the supplier of Augmented Reality Applications that can be used by the fashion store Sale of modern day fashion with the aid of augmented realityusing tablets/ computers and AR app/ softwareThe retail stores andchannels must also have AR devices with AR app Augmented reality changing rooms where customers can ‘try’ clothes using AR Online purchases based on ARCustomers will ‘try out’ clothes and other items of fashion in a VR (virtual reality) changing room without ever havingto step inside a changing room; customers can try asmany items of fashion as they want; many customers can try out clothes in real timeThe AR system will offer customers speed and convenience; one cat ‘try’ out a piece of fashion every minute without stepping into the changing room Customers can ‘try’ clothes in a virtual web environment and make online purchases Co-creation relationship where value is co-created by customer and Forte Fusion, this has not been createdyet but will be integrated with ARPersonal assistance where there is direct communication withcustomers (in existence)Self-service relationship where everything is provided for customers to help themselves; has not been created yet but will be integrated with ARWhat is needed is automated services and communities type of relationships(Osterwalder & Pigneur 2013). The young and tech savvy customers that want the latest fashion designs and want to ‘try’ as many designs as possible. These customers with the latest mobile devices, that are active on social media communities,and possibly make purchases online (Bacon 2016)Fans and people who really don't have time to step into the fashion store or just don't want to step in but want to ‘experience’what is on offer (Ram 2017)StudentsYoung familiesWomenChikdren aged between 10 and 17Key ResourcesChannelsA user friendly web Social media

portalA vibrant social media presence to develop online communities and propagate promotionsRetail stores with Wi-FiMobile tablet devices for the stores, connected to the web portalbody scanning technologies and ‘magic mirrors’ where where customers virtually try on fashion items The web/ InternetLocal magazines and e-magazines Cost StructureRevenue Streams Investment in technology entailing a local area network, a wide area network with other branches or sub-branches, and Wi-Fi internetProcurement of an AR and VR application for Forte Fusion (custom made)Maintenance and scaling of AR and VR software applications body scanners and ‘magic mirror’Convenience or online purchases and delivery Sale of fashion using VR and AR

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