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(Solved) Business Case on Gap Inc

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Added on  2021-06-14

(Solved) Business Case on Gap Inc

   Added on 2021-06-14

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Running head: BUSINESS CASE ON GAP INC.Assessment 2: Business Case on Gap Inc.Name of the Student:Name of the University:
(Solved) Business Case on Gap Inc_1
1BUSINESS CASE ON GAP INC.Executive SummaryThe business case is based on Gap Inc. which defines the opportunity, identifies the alternatives,gathers the data and estimates the timeframe, analyzes the alternatives, and assesses the risks andcommunication plan. The business case is aimed to predict the consumer tastes with the big dataat GAP. The company is used of digital strategy for managing their underperforming retailstores. The impact of big data into the digital marketing of Gap is to know about the customer'spreferences. The service provider can use the data in innovative ways at the instance of designingof product for the objective customers.
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2BUSINESS CASE ON GAP INC.Table of Contents1.0 Introduction to proposed project................................................................................................32.0 Description of proposed project.................................................................................................33.0 Business opportunity.................................................................................................................44.0 Potential impact of business results...........................................................................................55.0 Alternatives chosen for analysis................................................................................................56.0 Assumptions..............................................................................................................................67.0 Analysis of alternatives..............................................................................................................68.0 Recommendation and rationale.................................................................................................88.1 Recommendation...................................................................................................................88.2 Rationale................................................................................................................................99.0 Risk and mitigation plans..........................................................................................................910.0 Implementation plan..............................................................................................................12References......................................................................................................................................18
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3BUSINESS CASE ON GAP INC.1.0 Introduction to proposed projectThe project is based on “Predicting the consumer tastes with the big data at GAP”. GAPis a clothing as well as accessories retailer which is used of digital strategy for managing theirunderperforming retail stores. The company is used to collect insights from the online browsingactivity of the customers along with engagement into the social media platforms. It helps tounderstand the customer's buying decisions from the physical stores (Ekbia et al. 2015). Thecompany is used of big data and predictive analytics into their marketing operations to sell ofexisting products and new development of the product. Gap Inc. can able to discover newproducts on the platforms (Millington and Millington 2015). It can be created of real humanconnections which is one of the most important benefits of the social media for the business.The business case describes the six steps such as define the opportunity, identify thealternatives, gather the data and estimate the timeframe, analyze the alternatives, and assess therisks and communication plan. The company assesses the business opportunities into the retailindustry along with diverse the possible strategic responses based on the market intelligence andinnovates of trends as well as change into the customer preferences. 2.0 Description of proposed projectThe digital marketing strategy aims to develop a performance of GAP Inc. which includes ofengagement into the social media, sales the products on online shops, brand awareness as well asattitude. Based on the social media platforms, GAP can interact with the customers as well as anincrease in engagement (Akter and Wamba 2016). Better is the website traffic. With the help ofthe search engine marketing, GAP can able to know about the customers and build a long-term
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