Challenges to Effective Communication in Business

BUSINESS COMMUNICATION
INTRODUCTION
Business communication is important concern for organization. Through this
process members of business share information with each other and manager
promote their services and products. Sri Lanka is a tourist destination but
terrorist attack on luxury hotel in Sri lanka. Director of hotels and resort has aim
is recover situation as earlier within three to six months and it also want to
open new resort. For promotion of new resort business communication is
important. This report will be cover challenges to effective communication,
strategies for overcome barriers and awareness of cultural influence on
communication.
Director recover situation after terrorist attack and promote
new resort through communication but many problems and
challenges has to face by director in effective communication
with people. Like:-
Linguistic problem: - It is a major barrier to effective
communication because different region has different
language. Manager of beacon beach hotel use communication
to recover of situation as earlier after attack by terrorist. It
also faces problem in promotion of resort because through
communication it cannot attract to them due to this barrier.
this thing create issue in share information about their new
hotels and resort because language is the main tool of
communication.
Cultural barrier :- It also barrier to effective
communication because different director of hotel chain of
Sri Lanka has need to communicate with different people for
promote of resort and attract to them. But it has need to
interact with people according to their culture because
different culture has various words and meanings.
challenges to effective communication.
strategies for overcome barriers.
. Many strategies use by managers of beacon beach hotel for overcome and prevent
barriers to effective communication because it recovers situation as earlier after
terrorist attack. Strategies use by manager to promote their new resort so it use
strategies like: -
Use simple language: - Simple and common language use by manager for
attract to people and recover situation of beacon beach hotels in Sri Lanka that
means if it use simple language according to people of every region that they
understand easily. So This strategy helps in communicate and share information
effectively to promotion of resort.
Simple organizational structure: - For effective communication as well as to
overcome the barrier, director of hotel chain in Sri Lanka make simple structure of
organization that means it do not make complex structure. Mangers make structure
of organization with less Hierarchical level so it helps in flow of communication
smoothly and promotion done effectively because people attract and situation easily
recover.
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