Significance of Instant Messaging in KVV Travel Agency

Running head: BUSINESS COMMUNICATION
BUSINESS COMMUNICATION
Name of the student
Name of the university
Author note

1BUSINESS COMMUNICATION
Table of contents
Introduction......................................................................................................................................3
Background of the company............................................................................................................3
Business and communication strategy.............................................................................................3
Proposal outline for implementing IM............................................................................................4
Conclusion.......................................................................................................................................6
Reference list...................................................................................................................................7

2BUSINESS COMMUNICATION
Introduction
The purpose of this study is to highlight the significance of Instant messaging service in
the travel organization called KVV. In this report the proposed outline has been provided that
can help to describe the implementation process of the plan.
Background of the company
KVV travel agency is being considered as one of the popular travel organization based in
Madurai (Kvv.de, 2019). Providing the standard tour operations, the organization has developed
its strong customer base. In order to garb customers’ attention, exiting tour packages are being
provided by the company. Analyzing the marketing operations of this agency it has been
identified that from the last few years social media marketing has become highly popular in this
organization. By coordinating with the public transport stakeholders and coordinators, the
operational plan of this organization is being implemented.
Business and communication strategy
In the emerging travel industry, communication plays a crucial role in case of bringing
external as well as internal benefits in the organization. In the competitive business environment,
understanding different aspects of business, the communication strategies are being adopted (Li,
2016). Analyzing the business communication strategy adopted by KVV, it has been identified
that social media platforms have become the major contributor in case of improving the business
communication process in KVV. However, Due to increasing competition in the market, it has
become necessary for introducing an alternative way for improving the business communication.
The study has proposed to implement the instant chat messaging service in the organization. The
term ‘instant messaging’ indicates thee process in which text messages are being exchanged in