logo

Marketing Strategy of Thomas Cook : Report

   

Added on  2020-01-07

18 Pages4737 Words165 Views
A Study on Service Marketing Case Analysis of Thomas Cook

Table of ContentsTask 1...............................................................................................................................................3Answer 1......................................................................................................................................3Answer 2......................................................................................................................................3Answer 3......................................................................................................................................4Answer 4......................................................................................................................................5Task 2...............................................................................................................................................6Answer 1......................................................................................................................................6Answer 2......................................................................................................................................7Answer 3......................................................................................................................................8Task 3...............................................................................................................................................9Answer 1......................................................................................................................................9Answer 2....................................................................................................................................10Answer 3....................................................................................................................................11Task 4.............................................................................................................................................12Answer 1....................................................................................................................................12Answer 2....................................................................................................................................13References......................................................................................................................................16

Task 1Answer 1The core concept of marketing in travel and tourism sector includes some important ones withoutwhich the tourism sector cannot flourish. The concept or strategy of meeting the needs and requirements of the customers as well as the advertising of the different tour packages play an important role. These are some of the core concepts of marketing in this sector and apart from it multicultural attitude, publicity, online promotion are some of the other ideas or concepts of marketing in the tourism sector (Munar and Jacobsen 2014). Thomas cook is one of the oldest travel and tour organizers and is known for its exciting and superior foreign tour packages. However, with changing time the concept of online promotion can be or should be aptly utilized by the organization so as to develop their marketing strategy (Blanke and Chiesa 2013). Strategicmanagement, goal setting is also some of the important concepts of marketing in the tourism sector. Offering out various lucrative offers and advantage along with the tour package is also a key concept in this field. An introductory tour package like, the Morocco and Egypt visit during the summer of 2017 can be well publicized in net along with the concept of direct marketing which include, text messages and e-mails to potential customers. The concept of mass migration can also be used in this field that will reflect the multicultural approach of the organization.Answer 2The marketing environment of any organization or business can primarily be analyzed by whollystudying the political, social and other factors of the place. The tour and travel sector of U.K alsocomes in consideration in analyzing the impact of it on an individual travel and your company

like, Thomas cook. Thomas cook, being based in U.K the study of tour and travel industry of U.K is essential in this prospect. The tour and travel sector of U.K is quite flourishing and therefore it will have a positive impact on Thomas cook. There is quite a hype and enthusiasm among people in U.K for the various tour packages that are being offered by the various tour companies in U.K. this eventually creates a good scope for Thomas and cook to launch their special tour package to Morocco and Egypt in the summer of 2017 (Blanke and Chiesa 2013). Tourist destinations like, Dubai, Egypt, Morocco during the summer time are quite popular among the people of U.K and thereby it will create a positive impact on the tour company and that will further promote their marketing. Morocco and Egypt both are new destinations and given the market position of U.K it will definitely create a positive impact on Thomas and cook. Apart from these the social, legal and environmental factors of U.K are quite conducive for the growth of Thomas and cook. The new tour package will get highlighted by the publicity and growth of the tourism sector in U.K. Other environmental factors of U.K like likeness of people to travel, communicate and explore will also put a good impact on Thomas and cook and its tour packages. Answer 3There are several important factors that affect the motivation and demand in the travel and tourism sector and eventually decide the growth of it. However, the factors like, cheap or affordable tour packages, reliability of a tourism brand, good and interesting holiday destinations, new travelling ideas, budget friendly packages and so on can motivate the customers and can also increase the demand of the people in the travel and tourism sector. Motivation is related with the emotional needs and requirements and if that is satisfied then it will help the people to feel motivated about the travel and tourism sector. However factors like,

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Marketing In travel and Tourism
|10
|619
|409

Marketing Mix in Travel and Tourism
|10
|673
|439

Marketing in travel and tourism in thomas cook
|18
|5279
|271

The Role of the Marketing Mix in the Travel and Tourism Sector
|12
|1398
|264

Marketing in Travel and Tourism Concept | Assignment
|11
|3143
|55

MARKETING IN TRAVEL AND TOURISM INTRODUCTION 3 1.1 Core Concepts of Travel and Tourism Industry within Thomas Cook Group
|22
|5167
|120