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Business Communication Assignment: Academic Writing

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Added on  2020-05-28

Business Communication Assignment: Academic Writing

   Added on 2020-05-28

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Running head: BUSINESS COMMUNICATION AND ACADEMIC WRITINGBusiness Communication and Academic WritingStudent’s name:Name of the university:Author’s note:
Business Communication Assignment: Academic Writing_1
1BUSINESS COMMUNICATION AND ACADEMIC WRITINGRhetoric appeals are majorly three factors associated with the art of persuasionin advertising. Aristotle defined three elements of persuasion to the audiences, ethos,pathos and logos. Advertisers use the strategies to persuade the consumers topurchase their products and these strategies are categorised into three subdivisions,pathos, ethos and logos (Wysocki & Lynch, 2017). Ethos means credible appeal to ethics and credibility of the speakers. The ethicalappeal also means convincing the audiences by the character of the speakers (Weiss,2015). The audiences of the advertisement tend to believe to the persons whom theyrespect. The advertisers need to project an impression to the audiences that thismessage or the speaker is worth listening to. In order to develop an ethos, languagemust be appropriate to subject and audience. The presentation of the message of theadvertisement should be restrained, fair-minded and sincere. In the ethos, the diction isappropriate and the speakers use correct syntax and grammar.Pathos appeals to emotion of the audience and advertisement using pathos mayattempt to provoke an emotional response among the consumers (Bharadwaj, 2017).This emotion can be positively related to happiness and advertisers also use thenegative emotion of pain in the advertisement. Pathos in the advertisements alsoincludes emotions of guilt and fear. In order to appeal to emotion, advertisers use vividand concrete language and they provide emotional examples. The description in theadvertisement is vivid and language becomes figurative. The words used in pathosmessage have connotative meaning. Logos appeal to the audiences using logic and reasoning. The advertisers uselogos to provide the evidence and statistics that make understand the audiences aboutwhat the products or service can do. The logos of a message are the ‘straight facts’about any products (Hoefer & Green, 2016). Logos advertisement has abstractlanguage using precise words of choice. It can also use factual data and quotation. In modern business communication, advertisers use persuasive words and factsto allure the consumers to buy their services and products. Ethos includes testimonialsand advertisers use celebrity faces to persuade the consumers to buy their products
Business Communication Assignment: Academic Writing_2

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