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Ethos, Pathos and Logos Appeals Assignment PDF

   

Added on  2021-05-31

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Ethos, Pathos and Logos AppealsUSING SOCIAL MEDIA IN WORKPLACEBy (name)Student numberFaculty ofProfessor (tutor)Name of school (university)CountryDate

Ethos, Pathos and Logos AppealsIntroductionPersuasion is a very compelling aspect of communication in the contemporary world businessorganizations. It enables organizations to achieve their target by engaging the relevant audience and making them buy their thoughts for the sole aim of the business beneficiary. Three major appeals have underpinning persuasive communication for years. These are ethos,pathos, and logos. Once persuasive communication is set to be done, one ought to have in mind the idea of these appeals to succeed in the persuasion speech. Organizations utilize these appeals to have customers, as well as its stakeholders, buy their ideologies[ CITATION Moq15 \l 1033 ]. These appeals are also critical when it comes to modern business communication. The key purpose of this paper is to explain these appeals, give specific examples of how the appeals can be used in modern business communication as well as showand explain the extent at which the appeals can be applied to digital business communications.Explanation of the conceptsEthosEthos is an ethical appeal that aims at convincing the audience of the credibility or the character of the author. Speakers use this appeal to prove to the audience that they are credible sources and that the audience should see the worth of listening to them[ CITATION Mer14 \l 1033 ]. Ethos is a Greek word that means character and ethics is derived from the word. Ethos is usually developed by choosing and using an appropriate and relevant languageto your audience which ranges from using the right vocabulary to the choice of words. It also involves introducing one’s expertise filed, being unbiased as well as using the right syntax and grammar.

Ethos, Pathos and Logos AppealsPathosPathos is an emotional appeal that makes achieves persuasion by appealing to the emotions ofthe audience. Speakers and authors use this appeal to evoke sympathy from their audience to be able to feel what the speaker wants to make them feel. This appeal is commonly used to draw pity from the target audience[ CITATION Leo14 \l 1033 ]. It would also be used to prompt action by instilling anger into an audience. The word pathos means suffering and experience in Greek and the words empathy and pathetic are derived from it. Pathos is usually achieved by using emotional tone, language, examples that evoke emotions, implied meanings, and emotional event stories. LogosThis appeal involves convincing an audience using logic or reason. “Using logos would involve citing facts and statistics, historical and literal analogies, and citing certain authoritieson a subject,” [ CITATION Lef15 \l 1033 ]. To develop logos, one could use “advanced, theoretical, or abstract language, citing facts, using historical and literal analogies and constructing logical arguments.”Practical application in modern business communicationsEthos, pathos, and logos are very imperative in business communication and have some practical applications. When looking at business communication, it is vital to look at it in twodimensions and perspectives, i.e., both internal and external perspective. Internal communication involves communication within the business premises while external communication involves reaching out to other people outside the business premises[ CITATION

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